Top 5 PR Strategies For Retail Businesses
How PR Can Help Retail Businesses
Consumer Packaged Goods (CPG), Retail stores, E-commerce, Fashion labels…all have a product to sell and we help put it on the highest platform. From magazines and social media to store shelves and influencer hands, we’re a Retail & Consumer Brand PR Agency that places your product strategically to your target audience.
Getting your product on the shelves, in the right hands or being worn or used by top notables…that’s a PR win! From launching new product lines to opening stores around the globe, working with retail and consumer brands is just as exciting as it is challenging! Just imagine the competition from brick and mortar stores, shops & boutiques, now add in e-commerce…WOW.
As a leading retail & consumer PR agency, we build buzz and gain publicity through media coverage and most of that coverage revolves around product placement. But it doesn’t end at products, what about services? We work with services that run the gamut from subscription boxes, home grocery delivery, prepared meals and one-on-one education. It’s all focused on targeting the consumer.
Strategy #1 – Signature Items & Services
Every retail or consumer brand has a line of products along with staple items, so highlighting these items a brand is known for will always be key and part of every plan. And every service based concept has a tagline of how they help the consumer and fill “need.” Make this the backbone of your business and a brand they can count on for these items or services.
Strategy #2 – What’s New
To leverage the media, you need to angle your brand while remembering the media is interested in ideas that are new or different. What is your brand offering that no other brand is? Or is it the holidays and they’ve created something super creative for Christmas, Hanukkah, etc? Think outside the box.
Strategy #3 – Be an Expert
Know and understand trends in your industry and be a thought leader. Share your expertise any chance you can and position yourself as the expert. Make the media come to you next time there’s a story that relates to your industry.
Strategy #4 – Know Your News
Is there national news that you can weigh on and talk about as it relates to you? Media love when you can comment on a breaking story and serve as an expert source. Always think about how your story or expertise can pertain to the day-to-day news
Strategy #5 – Tell Your Publicist Everything
To be successful, brands need to remember that they will get out what they put in. Your working relationship with your PR Agency has to be a close one so they can do their job successfully. Leveraging PR to help your brand succeed is making sure your team (i.e. PR agency) has all of the most up-to-date and accurate information to share with the media and position your business..
About Bettie Bomb
Founded in 2005, Bettie Bomb is a collective communications agency, offering a suite of services from trusted industry partners under one creative umbrella. PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We are a female-owned, boutique agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.