5 Reasons to Choose Boutique PR Agencies Over Large Agencies
Small, but mighty. Grass roots and grit. Up close and personal. These are just a few things that describe a Boutique Public Relations Agency, but below are top reasons why businesses should choose a boutique over a larger firm.
#1 – The person who pitches the business, handles the business
When working with a larger firm or company, it is not unlikely that the person who pitches you their agency is not the person actually doing the work. This is very common. It’s not a good representation of their agency when once they have the business, they toss it to an entry level employee. Not always the case as you could work with someone else who is very good, but it’s still not the person you had the connection with and why you choose the agency, right? When you work with a Small PR Agency, the owners and top-level executives are with you every step of the way and actually doing the work…not just working on bringing in new business for the agency.
#2 – Extension of your team
As a smaller agency, it’s a close working relationship that often doesn’t feel like an outside agency at all. It’s one or two people who take the time to understand your business and get to know you. That comfort level of feeling like you have another team member opposed to a larger firm where you feel like a number.
#3 – Intimate level of Service
Along with feeling like an extension of your team, comes the close working relationship and intimate level of service from a Boutique PR Agency. They go hand in hand. An agency that takes the time to explore your brand, you, your goals and objectives, etc. This goes for customer service in general, having someone make you feel like “you’re in this together” and truly caring about doing the best possible job for you.
#4 – You’re working with the owners
As owners, we love working with other business owners and entrepreneurs and we know that our clients appreciate it as well. You get it and understand how hard they work. Plus, naturally as the owner of a business, you will work tirelessly to succeed. “When your name is on the door,” you get it done no matter what it takes.
#5 – We make our time count
A lot of people love working corporate jobs – they feel safe, structured and directed. But others, like us, feel like it’s hard to get anything done. Too many meetings, too many memos, etc. As a small agency, we love being able to call the owner up, ask them a question, get an answer and boom…done. We’re straight forward and make it happen. Your budget with us is spent on hours of service, not overhead or excessive, unnecessary meetings, calls, etc.
About Bettie Bomb
Founded in 2005, Bettie Bomb is a Midwest Public Relations Agency, offering a suite of services from trusted industry partners under one creative umbrella. PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We are a Female-Owned Midwest PR Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.
