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Bettie Bomb / Philanthropy PR  / Top 5 PR Strategies for Nonprofits

Nonprofit PR agency

Top 5 PR Strategies for Nonprofits

How PR Can Help Nonprofits 

As one of The Best Nonprofit PR Firms in Chicago, Bettie Bomb supports non-profit organizations in their overall mission by spotlighting top fundraising efforts for their cause. Charity event assistance is key – not only maximizing exposure for ticket sales, but generating sponsorships, auction items and donations are all crucial elements to the overall mission and fundraising initiatives. Spotlighting your cause is paramount and we focus on targeting multiple platforms to raise as much awareness as possible.

Event Publicity

When it comes to events, PR is an integral part to its success because it builds buzz, identifies and invites your target audience, plus spreads the word across multiple platforms. Your Nonprofit PR Agency takes your planning efforts to the next level by giving clients ground support, planning assistance and a strategic communication process. Events need to raise money and sell tickets..spotlighting your event, cause and business leading up to it with pre-event coverage helps to do both. 

Sponsor Outreach

A large part of events, especially in the philanthropic space, are sponsors. These high-dollar sponsorships are how the event is able to be executed and charities work all year trying to secure their sponsors for each event. Media coverage, especially post-coverage showcasing the event and the people who attended helps in securing sponsorships for the following year. They use this information and press clips as part of their sponsorship packages, which positively positions their event to potential sponsors. It shows these targeted businesses and corporations of the possible exposure they could receive at the event if they sign on as a top sponsor.

Highlighting Personal Stories & Good Work

PR Agencies Help Charities by using personal profiles and stories that are compelling and engage the audience. For example, for Catholic Charities of the Archdiocese of Chicago and their annual St. Nicholas Ball in December, the money raised funds all of the children’s programs through the organization. We used the Director of the Children’s Program’s to be our speaker along with a few families that have benefited from being a part of this program. Media want consistent, positive, feel good stories about what people are doing in their community to help others and we work on messaging to make sure all of the good work is heralded throughout the local and national landscape.

Create Compelling Assets

Another great way is to create assets like photos and videos to support. They created a beautiful video showcasing some of the different families at home with interviews, plus footage of the programs. This was very powerful and they even showed it at the event to help with live auction fundraising on-site.


Connecting beneficial partners with philanthropic organizations can be a huge goal and help to create programs that can lead to generating funds on a consistent basis. Top Nonprofit PR Agencies can work with all of their business connections to find corporations looking for non-profit partners to fill their charity initiatives and beyond.

About Bettie Bomb

Founded in 2005, Bettie Bomb is a Chicago Nonprofit PR Agency offering a suite of services from trusted industry partners under one creative umbrella. Nonprofit PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.

We are a female-owned, Boutique Chicago Nonprofit PR Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell. 

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