How Bettie Bomb Works With Restaurants
Working with a restaurant involves constant brainstorming of pitch angles, promotional ideas and any way to position your restaurant as unique and of interest to press. When you have press interest, it turns into published stories, which creates awareness and ultimately drives traffic.
Communication is Key
Working with a restaurant (or any client for that matter) involves constant communication. In order to promote your restaurant, we must always know EVERYTHING that is happening. From menu changes, design updates, staff hiring and everything in between, it’s of utmost importance that your Restaurant PR Agency knows exactly what is going on.
The Best Restaurant PR Agencies do much more than food and recipe spotlights. There may be an expansion in the works where a business feature could be of interest to the media or your chef may be taking an important trip that a reporter could share in an upcoming story. We always say that something you may think is nothing, could turn into an exciting press opportunity for your restaurant.
The way we stay up-to-date with clients is with regular calls and meetings and many emails in between to discuss our strategy and planning. Since many restaurant owners and chefs are very busy, we recommend that they designate a point of contact that can get us information in a timely manner.
A Picture is Worth A Thousand Words
To be successful in Restaurant PR, one of the most important items to have are photos. Many times, the media will not even consider including a restaurant in a story unless they have a photo. Whether it’s of a signature dish, the amazing interior or a headshot of the chef, a picture may make or break your inclusion in a story.
Timing is Everything
Since most reporters are constantly on deadline, our clients must be able to answer media inquiries in a timely manner. We will always reach out as soon as we hear from the journalist to allow clients enough time to share information, but unfortunately many times they need it back the next day or even sometimes the same day. You could miss out on an opportunity to be included in a story if you miss a reporter’s deadline so timing is definitely everything!
Introduction to Bettie Bomb
Founded in 2005, Bettie Bomb is Chicago’s Best Restaurant PR Agency, offering a suite of services from trusted industry partners under one creative umbrella. PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We are a Female-Owned Restaurant PR Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.