How To Generate Placements For Restaurants
The Best Restaurant PR Agencies view their clients’ success as their own. These agencies have a lot of responsibilities. but all lead to the top goal…garnering that coveted press coverage! Top Restaurant PR Agencies constantly try to generate earned media by giving reporters, producers and editors the tools they need to create relevant stories that pertain to their readers, viewers and listeners. It’s their job to maintain a client’s exposure by creating new, different and interesting ways to tell their story.
Below we’ll discuss Proven Strategies For Generating Media Placements For Restaurants. How do you want the public to see your brand or business? What are you doing to support your community? Are you an expert in your field? These are all questions a publicist will ask when creating a narrative that positions you as a leader to the media.
Proven Ways To Generate Media Placements For Restaurants
Earned media helps businesses because it establishes credibility and trust with consumers. People know when they are reading an advertisement, which is touting a business being the best, top or #1. That’s what the business is trying to convey and isn’t necessarily the opinion of consumers. When consumers read a review or story in a credible media outlet about a business, it makes them pay attention and they remember.
Spotlight Chef, Restaurateur or both
Giving your restaurant a “face” is one of the top ways to position and give credibility to any business. But with restaurants, chefs are viewed as culinary celebrities and the media love to talk about them! Same goes for the owners, especially if it’s a well known restaurateur with multiple restaurants or a restaurant group. Utilizing both of these faces are key.
People love food…period. If the chef is preparing a dish that is new or different, a Restaurant PR Firm just needs a high-resolution photo to go with it and it’s a win-win. In food sections of your local paper to the pages of Bon Appetit, food photos or “food porn” as some put it has become all the rage.
Promotions & Events
If you are offering an internal promotion such as special prix-fixe menu or BOGO, it’s another way to reach out to the media. A simple discount or offering doesn’t necessarily grab their attention, so make sure it’s something that would drive traffic. For example, people might not come in for 10% off, but if you are saying that the first 20 people to come in get a free entree, then yes. Events are great too! Whether they are at the restaurant or off-site promoting the chef, both can be ways to earn a quick listing in the paper or online hit.
Holidays & Quirky Observances
Anything that is timely is key. If Halloween is coming up, then the media is covering all things Halloween. So whatever you can offer that coincides with a timely holiday will get you noticed – a promotion, event or special dish. Other timely food observances spark their attention as well…National Soup Month, Fried Chicken Day and more are great ways to spotlight a dish you’re known for or implement a limited-time offer.
Another way to highlight the chef, is to spotlight their craft. Are they a classically-trained chef or one that explores different methods of cooking? A Restaurant Public Relations Agency will typically sit down and work with the chef to learn their “methods to the madness” and then communicate that to the media. This can generate those deep dive food stories you see in top national food publications.
Introduction to Bettie Bomb
Founded in 2005, Bettie Bomb is a Restaurant PR Agency Based in Chicago. We offer a suite of services from trusted industry partners under one creative umbrella. PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We’re a Female-Owned Restaurant PR Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.