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Why Does a Nonprofit Need PR?

PR can help virtually all businesses but an often overlooked niche when it comes to PR is philanthropy. The truth is, they need it more than most because their sole purpose is to fundraise. Exposure is key to sell tickets to charity events, spread the word about silent auctions, virtual fundraisers and more.
We’re a Boutique Nonprofit PR Agency based in Chicago. In the paragraphs below we’ll discuss Why Nonprofit Organizations Need PR and the types of support Nonprofit PR Agencies like us can offer to them.

Highlighting Personal Stories & Good Work

The Best Nonprofit PR Agencies spotlight personal profiles and stories from charities to compel and engage the media. It’s a great way to showcase what your organization is doing to help the community or cause by sharing a personal story of someone who has benefitted from their services. that are compelling, you engage any audience. Media want consistent, positive, feel good stories about what people are doing in their community to help others and publicists work on messaging to make sure all of the good work is heralded throughout the local and national landscape.

Fundraising Event Publicity

Developing and implementing Effective Nonprofit PR Strategies will help you build buzz. Events need to raise money and sell tickets..spotlighting your event, cause and business leading up to it with pre-event coverage helps to do both. PR agencies not only pre-publicize the event to sell tickets, but they  give ground support, planning assistance and a strategic communication process.

Sponsor Outreach

A large part of events, especially in the philanthropic space, are sponsors. These high-dollar sponsorships are how the event is able to be executed and charities work all year trying to secure their sponsors for each event. Media coverage, especially post-coverage showcasing the event and the people who attended helps in securing sponsorships for the following year. They use this information and press clips as part of their sponsorship packages, which positively positions their event to potential sponsors. It shows these targeted businesses and corporations of the possible exposure they could receive at the event if they sign on as a top sponsor.

Develop Marketing Collateral

Charities need a lot of collateral and assets: infographics, photos, videos, mailers and more to support their message. For example, a beautiful video showcasing some of the people that benefit from their mission via interviews, plus footage of the initiatives being implemented. This can be very powerful and the perfect content to share on social media and the website.

Establish Partnerships

Most nonprofits work with corporate sponsors who fund initiatives, internal programs, etc. This is a large part of how charities garner funds. Connecting beneficial partners with philanthropic organizations can be a huge goal and help to create programs that can lead to generating funds on a consistent basis. Top Nonprofit PR Agencies work with all of their business connections to find corporations looking for non-profit partners to fill their charity initiatives and beyond.

About Bettie Bomb

Founded in 2005, Bettie Bomb is a Chicago Nonprofit PR Agency offering a suite of services from trusted industry partners under one creative umbrella. Nonprofit PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We’re a Female-Owned Chicago Nonprofit PR Agency. We specialize in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.
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