PR For Mixologists: A Quick Guide
PR For Mixologists, beverage directions, head bartenders, and other beverage industry personalities, is one of the most exciting focus areas for us at Bettie Bomb. With so many new trends, innovative techniques, and more, there are so many angles to incorporate into a Restaurant PR Strategy focused on a mixologist. From showcasing how to make the perfect summer sip to sharing beverage trends for the new year, Bettie Bomb can ensure that your mixologist is positioned as an expert in the industry.
First, it’s important to know your focus area and what the strategy should showcase. Are you a spokesperson for a popular vodka brand? Are you one of the hottest restaurant’s lead mixologists? Whatever it may be, it’s important to ensure that you are positioned in the right way and as an expert in the beverage industry. If you’re focusing on one type of liquor like vodka, our PR Strategy For Mixologists can focus on seasonal cocktails with vodka, unique facts about the vodka – is it organic, how is it different from others, etc. It’s important for us to be creative and have a constantly evolving plan. Drinks change with the seasons, so we have to be mindful of what the media will focus on and when. National journalists work with at least five to six months lead time, so it’s important to think ahead. Also, is the brand you represent nationally recognized or available nationally? If the product is available in stores nationwide or available for shipping, then national writers will be more likely to cover it and share your expertise.
For a restaurant mixologist, the strategy would start locally in the city where the restaurant is located. In this case, we would share interesting cocktails that are on the menu with a timely angle. For example, writers will be interested in hot cocktails during the winter months, sparkling cocktails over the holidays and fruit-based drinks in the warmer months. Opportunities like cocktail demonstrations on the local news station or a magazine feature showcasing your insight on what cocktails to create with certain ingredients are great for creating awareness for you as a personality. And speaking of personality, as a mixologist, it’s important to not only have great expertise to share on beverages, but also have a fun, outgoing personality. Those with charismatic personalities will be most likely asked to do broadcast interviews as well as participate in events.
When it comes to PR For Mixologists, it’s all about innovation, creativity, knowledge and personality and Bettie Bomb can take those great attributes and incorporate them into a Successful Restaurant PR Campaign.
Introduction to Bettie Bomb
Founded in 2005, Bettie Bomb is Restaurant PR Agency Based in Chicago. We offer a suite of services from trusted industry partners under one creative umbrella. PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We are a Female-Owned Restaurant PR Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.