We fancy ourselves one of The Best Branding Agencies in Chicago so take it from us when we tell you that rebranding means one thing…change. Rebranding is a marketing strategy that involves changing a company’s image by developing a new name, logo and overall brand assets. The overall goal of rebranding is to create a new brand identity and perception in the minds of your audience.

Whether a business needs to make a change internally or they’ve been around for many years and need a refresh, there are many reasons for a rebrand. One might be a new location…if you’re expanding to other markets and you’re worried that customers might not identify with your current logo or messaging. Another could be repositioning, meaning if you are targeting a completely new customer profile, you’ll need to change things up. Perhaps it’s a new philosophy as in your business’s mission, vision or values have changed and you’re taking a different direction.

All of these are major reasons why your business is considering a rebrand. But let’s talk about tips on why and how to rebrand successfully.

Regardless of what the reason is, you need to definitively determine why a rebrand is in order to understand what needs to be done.

It’s crucial to know all of these elements so you know what needs to be changed or altered.

Determine what they’re looking for in your industry and analyze overall demographics. Research your competition, their current marketing strategies and how they’ve tapped into the market.

Look at what has worked, what hasn’t and then adapt your strategy accordingly. With a new focus, businesses will want to take the strategies that worked and combine them with new initiatives that resonate with their new audience or goals.

Now you need to start putting the pieces together regarding what happens when and all that falls in between. Having a clear picture of what it will take and a time estimate with help keep you organized and to not have anything fall through the cracks.

It’s time to think about how you are going to roll out your new look! A communication plan is key to leverage the rebrand by telling your story of why, how and unveiling all of your new brand assets to the world.

Founded in 2005, Bettie Bomb is a Boutique Chicago Branding Agency offering a suite of services from trusted industry partners under one creative umbrella. Nonprofit PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.

We are a Female-Owned Branding Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.