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What Are Brand Assets

We like to consider ourselves one of The Best Branding Agencies in Chicago so take it from us when we say that creating the face of your business it critical to its success. To do so, you’ll need to determine what you want your brand to exude to the public eye. Your logo, website and overall content are all known as Brand Assets. Some of the most identifiable brand assets are the Nike “swoosh” or McDonald’s “golden arches.” These visual elements including logos, colors, fonts & photos are key, but also intangibles such as brand voice, tone and overall personality.

Common Brand Assets

Below we’ll talk about all of these Brand Assets and how they identify your brand.

Logo & Website

This is where it all begins. The logo is the number one brand asset for a business as it identifies your brand with a symbol. A company’s website serves as the “home base” where brands can put together all of the Brand Assets to tell a story…color schemes, songs, sounds, etc.

Marketing Collateral

Brochures, catalogs and postcards to letterhead templates, business cards and more. All of these are brand assets and/or incorporate Brand Assets…they work to establish a consistent tone, speaking your brand voice across all elements and ultimately defining who you are as a company.


A picture is worth a thousand words. Time is limited and attention spans are short, which makes visuals absolutely essential. Photography captures the imagery and tells a brand’s story.

Video & Cinematography

Whether it’s documenting an event, storytelling with an innovative video on your website or creating a series of social media shorts, all of these methods can provide the visual content your brand needs. All of this incorporates your other Brand Assets and serves as a Brand Asset as well.


Think about some of the well-known packaging and how when you see it, you know what it is? That’s why it’s a Brand Asset – create something that will resonate with consumers.

Color Scheme

Like packaging, there are some colors or color schemes that are associated with brands people know, even if they don’t shop there. Tiffany’s for example and the iconic shade of blue.


You want something that is catchy and could easily get stuck in someone’s head. There’s a familiarity when consumers hear a tune…they immediately think of a brand without even hearing the name.

About Bettie Bomb

Founded in 2005, Bettie Bomb is a Branding Agency Based in Chicago offering a suite of services from trusted industry partners under one creative umbrella. Nonprofit PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We are a Female-Owned Boutique Branding Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.
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