5 Tips For Increasing Engagement on Facebook
As an Experienced Social Media Marketing Agency with several years of work to show for it take it from us when we tell you that engagement is essential for success on social media platforms. If you are not engaged in your business, you will fail, right? So if you are not fully engaged on your social media platform, which is another face of your business, you will not get everything you’re looking for out of it. Below we’ll talk about five tips for Increasing Engagement On Facebook and why to help brands and business owners understand the importance of this platform and its audience.
Millions of people engage on social media everyday. Facebook is a social networking platform and was built on the notion of people engaging. So everything you post, needs to be a why to engage with your audience. And it’s designed to drive traffic to your website, so make sure that is a top priority. Brand Social Media Pages have evolved into a “second website” and a lot of businesses focus more on social media because they can talk to customers and learn more about their needs through social media than their website. Some businesses don’t even have a website and rely on social media to connect with people online. That’s how powerful it has become in this digital age!
Be informative. Be a Teacher.
Sharing information is one of the top ways to increase engagement and grow your audience. Why? Because people love to learn. Offering tips, sharing stories or informational articles, teaching how you do something – all of these are very valuable and gain interest quickly.
The Purpose Of Social Media is to be social right? That means engaging with people online. So when your audience asks you a question or comments on your post, you need to respond. Plain and simple. Always respond quickly, whether it’s answering a question or just a quick comment thanking them or acknowledging their post.
This is a great way to get people to engage quickly. A lot of businesses do this as part of their follower growth campaigns because it works! If people have a chance to win something by simply answering a question online or posting a photo of something, they’ll do it. Take this opportunity to engage with them and encourage more people to participate.
Another great way to engage and ask questions…this also shows your audience that you are interested in the very people that buy your products or services. Surveys and polls are interesting ways to ask questions to a broader audience. Stick with surveys or polls that deep dive into your customer base to help you identify their needs, wants and overall interests.
Quality or Quantity
You definitely want to post often, but definitely not too much. It’s important to put together a schedule of 3-4 times a week and focus on the quality of your posts. Keep it concise and always use a great photo or short video. Visuals are key and it’s what grabs the audience’s attention first! You will find the more thought out your posts are, the more people will like, comment, etc.
About Bettie Bomb
Founded in 2005, Bettie Bomb is a Social Media Marketing Agency Based In Chicago offering a suite of services from trusted industry partners under one creative umbrella. Nonprofit PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We are a Female Owned Social Media Marketing Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.