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How to Brand a Product or Service

As a Leading Branding Agency in Chicago take it from us when we tell you that branding is vital for businesses as it creates the face of your brand! Whether you’re starting from scratch or building upon an existing logo and idea, branding is your business in its infancy. But where do you start? Yes, the process can seem daunting. Below we’ll talk about how to brand your product or service and some key tips!

What Is Branding?

Branding is all about finding your brand’s voice & brand identity. A road to discovery regarding how you want to create your image, shape it’s perception and capture the feeling you want consumers to have when they experience it. Determining how your audience perceives you and managing the impact it will have on selling potential. Your ultimate goal is to build a relationship with your customers to create brand loyalty.
When launching a new product or service, you want to remember your key initiatives. Your brand should:
  • Clearly deliver a message
  • Create brand loyalty
  • Develop an emotional connection
  • Motivate buyers to purchase
  • Establish credibility

Tips For Branding Your Business

Hire A Branding Agency

Hire an agency that specializes in branding, marketing and beyond. Agencies help your business grow. The Best Branding Agencies create, develop, launch, improve and maintain brands. A branding agency helps businesses by giving them direction. They start with a brainstorming session that gets the creative juices flowing and breds organic ideas based on goals, objectives, dreams and beyond. These start up brands or existing brands are seeking someone to work with them to help visualize what’s in their heads or make them realize something they hadn’t yet. It really streamlines all of the thoughts and ideas into one plan and from there, clients along with their agencies can decide which direction they want.

Focus On Key Brand Elements

These are key elements to focus on when Branding A Product Or Service. Start here as it’s a good branding roadmap. These key elements together create one unique, memorable brand for all the senses and create your brand identity.
  • Name discovery
  • Logo design
  • Website development
  • Content creation
  • Marketing collateral

Maximize Quality Of Brand Assets

Brand Assets are key, so make this a top priority. Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.  That being said, creating the tools to visualize your story and align your message across all platforms is paramount. Brand assets such as logo, website and other marketing collateral are created in unison with the overall image consistent throughout.
Branding is critical to a business because of the overall impact it makes on your company. It can change how consumers perceive your brand, drive new business and increase brand awareness. But, the most important reason why it is so important is because it is how a brand gets recognition and becomes known…period.

Introduction to Bette Bomb

Founded in 2005, Bettie Bomb is a Chicago-Based Branding Agency, offering a suite of services from trusted industry partners under one creative umbrella. PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We are a Female Owned Branding Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.
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