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When it comes to new businesses & entrepreneurs, PR is great because it builds buzz organically and spreads awareness through unbiased, credible journalists and news outlets. Consumers don’t know your brand yet so you need to create trust and allow them to read honest consumer depictions of your brand.
It is also a great platform to position entrepreneurs and their growing businesses. The media love to hear about local business owners and as they grow, national media love to hear about their success stories! Below we’ll talk about How PR Helps Entrepreneurs and the benefits they can see from earned media and exposure.
Positioning Entrepreneurs as Thought Leaders
Position yourself as an expert by sharing your knowledge, thoughts, opinions and expertise. Being a thought leader gives yourself and your brand credibility, essentially making people want to listen. Media outlets are always looking for expert sources in anything and everything…doctors, lawyers, philanthropic advocates and beyond…so be one! These thought leaders are trusted sources who provide knowledge, tips, strategies and over time, create a following. Thought leaders inspire people and ultimately lead to exposure.
Thought leadership leads to exposure for your ideas both inside and outside your company. As a recognized thought leader you will have the power to persuade, the status and authority to move things in a new direction. By positioning yourself in such a way, you will be invited to different groups, organizations and affiliations that will further your position as a thought leader. The ultimate goal is to gain more exposure for you and your brand and doing this does so! Raise your profile both locally and nationally by being a leader.
The Best Publicists leverage their relationships with the media to offer up pitch angles and story ideas in hopes that they will want to write about them or tell their story. Sometimes it’s a full feature, other times a quote or mention, but a lot of the time, nothing. This is why publicists have to constantly come up with new ideas to pitch the media. The key to earned media though is that these ideas need to be newsworthy. What do we mean by newsworthy?
Top PR Agencies For Entrepreneurs will work with their clients to brainstorm and create these angles. Perhaps you are doing something internally that we should know about and can spotlight? Or you can weigh in on an important topic in your industry? Media do not want to write about something that’s done before or that they’ve recently covered, so keeping it fresh offering constant new topics and ideas is key. New product launches, a new business opening or service being offered are all great ways.
About Bettie Bomb
Founded in 2005, Bettie Bomb is a Midwest Public Relations Agency based in Chicago offering a suite of services from trusted industry partners under one creative umbrella. Nonprofit PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We are a Female-Owned PR Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.