Boutique PR Agency
AWARD WINNING. FEMALE OWNED. MOMS.
Bettie Bomb is a boutique PR agency specializing in hospitality, travel, lifestyle, consumer goods, and non-profit. Let us tell your story to the world.
Laura & Rebecca met in their early 20s at their first job in the Chicago PR industry. They became fast friends over their love of coffee, healthy eating & home workout DVDs. Shortly after, Rebecca launched Bettie Bomb, a Chicago PR & marketing firm, while Laura went on to work for multiple top agencies in Chicago.
15+ years, two husbands named Mike, five kids, three pups, and MANY clients later, they’ve made their casual conversation of ‘hey, we should work together someday’ a reality by joining forces. These ladies regrouped & reinvented a bit, taking Bettie Bomb from a one-woman show to a duo act!
30+ Years of Combined Experience
With over 30 years of combined industry between Rebecca and Laura in the PR & Marketing industry, Bettie Bomb has built a successful track record creating and executing public relations strategies for hospitality, lifestyle, philanthropy, tourism, and many other niches.
We say what we mean and mean what we say. We craft a trustworthy relationship with our clients so we can tell their stories to the world the right way. When you work with us, you’ll always know what to expect.
Customized Public Relations Strategy
We don’t use any “cookie cutter” approach. Bettie Bomb only works with clients on a one-on-one basis. We always establish personalized working relationships to craft a public relations strategy that suits your need and circumstance.
We start with a thorough explanation of our process, approach, and what you can expect. After a kickoff call deep diving into your story, messaging, and business, you’ll walk away with a list of deliverables that will guide all our collaborations from here on.
Light the Fuse
It’s time to say “Action!” We’ll put together a public relations strategy for your approval. After that, we spend two to four weeks developing assets and collaterals with your timeline in mind.
Now that we have everything, it’s time to get the word out! We will keep you informed every step we go via email, text, and social media. We’ll also touch base over a call every two weeks, and in-person bimonthly or quarterly.
We use the goals set in place during onboarding to develop how we measure your brand’s results and the overall impact of your campaign. We track KPIs such as audience reach, impressions, and print circulation for public relations and engagement, reach and conversions for social media marketing.
Who We Are
Self-proclaimed ‘cool’ mom of two & a furbaby. Wife of a Mike. Lover of Coffee, Travel, Concertst, Wine & Cooking. Fitness Aficionado. Student of francais. 15+ years in PR & love being a small business owner!
Rebecca founded Bettie Bomb, Inc. in 2005 after working heavily in Chicago’s hospitality scene with a variety of top-tier restaurant groups. Today, with 20 years of experience specializing in hospitality and beyond, Rebecca focuses on local independent businesses, regional divisions, and national brands in the health & wellness, beauty, retail, fashion, and philanthropic spaces across the country, specializing in Chicago and Naples, Florida.
Wine lover (because mom of 3!). ALSO wife of a Mike. Peloton peddler, country music fan, BRAVO TV binge watcher. Lover of all things food with 15+ years of PR experience in lifestyle and hospitality.
Laura has over 15 years of PR and marketing experience specializing in the hospitality and lifestyle industries working at a variety of premier boutique PR agencies in Chicago. With a specialty in national media relations, she has long-standing relationships with presses of all genres, guiding strategy for some of the nation’s most talented chefs, restaurants, premier events, and hotels.
I have worked with Bettie Bomb for a number of years. I can say unequivocally that Rebecca has a precise attention to detail and execution on all the segments we have worked on together. I trust her and her judgment completely and have every bit of confidence in her ability to pull together a segment for me! She’s an absolute professional and a delightful person.
If you're looking for a PR guru who not only knows Chicago but who is professional, sharp, and more a partner in crime than a vendor then Bettie Bomb is who you should call and hire!
Bettie Bomb has been a remarkable asset to Chicago House Special Events, and an important partner in building our agency’s brand and messaging on our two largest fundraising events. Rebecca has secured valuable print, radio and TV spots for our annual Brunch & Fashion Show, and most notably our Speaker Series Luncheon, having worked alongside central keynote speakers like Madeleine Albright, Whoopi Goldberg, and Kenneth Cole to help promote the urgent work of Chicago House. Her attention to detail, level of responsiveness and professionalism, and her passion for the cause shines through on every project we work together on.
Rebecca is a class act to work with. Her positive attitude and ability to come up with visual elements for whatever story or segment I’m looking for makes her my first choice to call. We’ve worked on several segments together and I’ve always been pleased. I’m looking forward to working with Bettie Bomb again soon!