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Crisis PR: How We’ve Supported Our Clients During the COVID-19 Pandemic

Crisis Management PR enables an organization to effectively communicate during a major threat to its business or reputation.

PR & Marketing: What does it really mean anyway?

The meaning of PR & Marketing runs deep as all of the many tactics used intertwine with each other.

Client Spotlight – Fry the Coop & Found Kitchen

PR & Marketing. Marketing & PR. They cross over so much that the line gets very blurred and even we have trouble explaining! Next,

Women’s Small Business Month

Supporting other female-owned businesses is paramount to us

What is Bettie Bomb

In a nutshell, we’re two ladies with a mutual love for Public Relations and a passion for telling your story. As business owners

How Rebecca Started Bettie Bomb

I have the incredible luxury of balancing my time between work and family under one roof.

How Laura & Rebecca Joined Forces

We both started in the PR industry in Chicago in 2003.

A Simple Guide to Public Relations

Public Relations (PR) is about storytelling, building awareness and shaping a brand’s image through different forms of communica

A Simple Guide to PR For Restaurants

The main need of restaurants is “more butts in seats.” But how do we do that?

A Simple Guide to PR For Hotels

With the ultimate goal of putting “heads in beds,” public relations for hotels is more important now more than ever.

How PR Agencies Can Help Restaurants During COVID

The COVID-19 pandemic has thrown us all into a talespin. Regardless of who you are, it has affected you in some shape or form. Restaurants have taken one of the biggest hits in 2020 due to Covid-19 and millions of people in the hospitality industry lost their jobs overnight. For restaurant owners, it’s been a constant pivot and adaption of their business model. Opening, then closing, then opening again. It’s been an uphill battle and the sad reality is many have lost. But overall, we have a lot of restaurants who are continuing to push forward and are looking at 2021 with positivity and hopes for a better year. Below we’ll talk about ways PR agencies can help restaurants specifically during Covid-19 and how the vaccine will change the landscape.   Restaurant PR Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - PR agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” There are also two additional forms of media, but we’ll get to that in a second.  To secure earned media, Restaurant Public Relations Agencies help journalists by giving them the tools they need to create relevant stories that pertain to their readers, viewers and listeners. It’s their job to maintain a client’s exposure by creating new, different and interesting ways to tell their story. How do you want the public to see your brand or business? What are you doing to support your community? Are you an expert in your field? These are all...