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5 Ways To Celebrate St. Patrick’s Day in Chicago

With one of us growing up on the Southside of Chicago where St. Patrick’s Day and the South Side Irish Parade were the biggest celebrations of the year, of course we had to share our favorite ways to celebrate the holiday this year. Although there are no parades in Chicago this year and sadly the Chicago River won’t be dyed green, there are still ways to be festive. Check out five favorites of ours: Make Leprechaun Traps This is especially fun for the kiddies and those still wanting to stay safe and socially-distant. Kids can easily create a Catch a Leprechaun trap...

How PR Can Help Entrepreneurs: A Quick Guide

How PR Can Help Entrepreneurs When it comes to new businesses & entrepreneurs, PR is great because it builds buzz organically and spreads awareness through unbiased, credible journalists and news outlets. Consumers don’t know your brand yet so you need to create trust and allow them to read honest consumer depictions of your brand. It is also a great platform to position entrepreneurs and their growing businesses. The media love to hear about local business owners and as they grow, national media love to hear about their success stories! Below we’ll talk about How PR Helps Entrepreneurs and the benefits they can...

PR Trends For 2021

After a year like 2020, this new year has a whole new set of challenges. It also created a lot of trends due to the abundance of pivoting and adapting everyone had to do, including the media. News stations we’re inundated with COVID-19 updates, breaking political news and more. So what does 2021 look like on the PR front? Let’s dive in! Everything is Online This is nothing new, but it’s definitely amplified after last year. With print closing up shop and moving online, plus everything moving to virtual or digital due to the pandemic, this is the main source of news....

How to Brand a Product or Service

As a Leading Branding Agency in Chicago take it from us when we tell you that branding is vital for businesses as it creates the face of your brand! Whether you’re starting from scratch or building upon an existing logo and idea, branding is your business in its infancy. But where do you start? Yes, the process can seem daunting. Below we’ll talk about how to brand your product or service and some key tips! What Is Branding? Branding is all about finding your brand’s voice & brand identity. A road to discovery regarding how you want to create your image, shape...

Branding On A Budget

As a Top Chicago Branding Agency take it from us when we tell you that Branding is about creating the face of your business. Determining what you want your brand to exude to the public eye through name discovery, logo design, website development, content creation and giving it a voice, tone and recognizable personality. 5 Branding Tips For Businesses That being said, this can take a long time and a hefty price tag. So how can a business make this happen on the cheap? Below we’ll talk about Branding Basics to focus on and some ways you can get it done in-house...

What Are Brand Assets

We like to consider ourselves one of The Best Branding Agencies in Chicago so take it from us when we say that creating the face of your business it critical to its success. To do so, you'll need to determine what you want your brand to exude to the public eye. Your logo, website and overall content are all known as Brand Assets. Some of the most identifiable brand assets are the Nike “swoosh” or McDonald’s “golden arches.” These visual elements including logos, colors, fonts & photos are key, but also intangibles such as brand voice, tone and overall personality. Common...