5 Tips For Increasing Engagement on Instagram

You have a good amount of followers on Instagram, but now what? To get the maximum benefits from your following, you don’t just need an audience; you need engagement. Comments, shares, likes, reposts and other actions prove that your content is resonating with those who are viewing it, but how do you obtain that? We can help! Here are five ways that you can Increase Engagement On Instagram.

Know Your Audience 

The demographic of your audience is key when it comes to posting. Your content, overall tone, days and times you post, will all depend on who you are targeting. For example, if you are more corporate high-end product, you will target an older audience than a millennial-targeted audience.

Write Strong Captions 

Although a photo is the first thing your audience sees on your feed, your caption is the next important. A strong caption is key to a successful post – it adds context and showcase’s your brand’s personality. Not only is a picture worth a thousand words – a caption is as well (at least in the Instagram world!)

Use Video Content 

Even more than a photo, a short video can take your message to the next level. Studies have shown that Instagram users love watching videos even more than viewing a photo resulting in more comments, likes and shares. Especially for visual brands like fashion, travel, and other lifestyle products, videos are key. They are also a great way to position your spokesperson as an expert and help your audience become familiar with them.

Always Respond to Comments 

ENGAGE is the key word! In order to get your audience to engage even further with you, you must show them that you are reading and listening to their comments. It’s pertinent that you respond to every comment  that is posted, even if it’s a simple “thanks” or “we appreciate it!” it will show fans and followers that you care about what they think.

Boost Important Posts 

In this day and age, advertising is key when it comes to social media. In Instagram, boosting a post allows more users to see it expanding its reach beyond just your followers. Depending on what your budget is for social media ad spending, a small amount can go a long way on Instagram. We’d definitely recommend advertising for larger announcements like a product launch, restaurant opening, and other big news. Ultimately, boosting your post will make it more visual to others, creating more engagement on your page.

Introduction to Bettie Bomb

Founded in 2005, Bettie Bomb is a Top Chicago Social Media Marketing Agency, offering a suite of services from trusted industry partners under one creative umbrella. PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.

We are a Female Owned Social Media Marketing Agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.