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5 Reasons to Choose Boutique PR Agencies Over Large Agencies

Small, but mighty. Grass roots and grit. Up close and personal. These are just a few things that describe a Boutique Public Relations Agency, but below are top reasons why businesses should choose a boutique over a larger firm. #1 - The person who pitches the business, handles the business When working with a larger firm or company, it is not unlikely that the person who pitches you their agency is not the person actually doing the work. This is very common. It’s not a good representation of their agency when once they have the business, they toss it to an entry level employee. Not always the case as you could work with someone else who is very good, but it’s still not the person you had the connection with and why you choose the agency, right? When you work with a Small PR Agency, the owners and top-level executives are with you every step of the way and actually doing the work…not just working on bringing in new business for the agency. #2 - Extension of your team As a smaller agency, it’s a close working relationship that often doesn’t feel like an outside agency at all. It’s one or two people who take the time to understand your business and get to know you. That comfort level of feeling like you have another team member opposed to a larger firm where you feel like a number. #3 - Intimate level of Service Along with feeling like an extension of your team, comes the close working relationship and intimate level of service from a Boutique PR Agency. They go hand in hand. An agency that takes the time to explore your brand, you, your goals and objectives, etc. This goes for customer service in general, having someone make you feel like “you’re in this together” and truly caring about doing the best possible job for you. #4 - You’re working with the owners As owners, we love working with other business owners and entrepreneurs and we know that our clients appreciate it as well. You get it and understand how hard they work. Plus, naturally as the owner of a business, you will work tirelessly to succeed. “When your name is on the door,” you get it done no matter what it takes. #5 - We make our time count A lot of people love working corporate jobs – they feel safe, structured and directed. But others, like us,...

5 Tips For Running a Business During COVID

Businesses across the board were completely blindsided when COVID-19 hit and have been working tirelessly to save their jobs ever since. But after the initial shock was gone, people got to work and showed the world they weren’t giving up without a fight. From adapting business models to new business ideas to fill needs, people have been learning as they go, but are better for it. Below are five top ways to navigate this time: Strategy #1 - Pivot & Adapt The word “pivot” has been used over and over again because it’s a great way to describe what businesses have been doing since the pandemic started. The key is being ready for change at a moment’s notice and being able to constantly adapt. Adaptation during this is one of the differences between businesses who have been able to stay afloat and others who’ve had to close their doors. Strategy #2 - Determine The Need Ok, so you’ve pivoted & adapted…and part of that adaptation is determining what the current needs are of consumers. After the pandemic started, the need was toilet paper, then it was flour, then the meat shortage happened. All of these “needs” spawned adaptations in businesses and even new business ideas. That’s what business is anyways, creating a product or service that fills a need or void. Find your customers' needs or your communities and pivot if need be. Strategy #3 - Adjust Your Budget Everyone is suffering – people are losing their jobs yet local businesses need consumers to keep shopping to support them. Make it easier for people to buy, but without you losing the profit you need. Understand that right now is about getting by, not necessarily making money so make the adjustments necessary to do so. Make your consumers feel good about purchasing from you as they will remember down the road. Strategy #4 - Give Back Determine what you can do to fill a need and help your community. Is it donating a product or service you sell? Volunteering at a shelter or preparing food at a soup kitchen? Whatever it is, do what you can to support your community during this time of need. Some businesses are offering things complimentary, others are discounting, but overall they are showing consumers they understand and are doing what they can to still encourage you to work with them. Strategy #5 - Be An Advocate Show your clients and/or consumers that you are here...

A Simple Guide to Crisis Management PR

Crisis Management is how a business or organization deals with a sudden emergency situation. In many instances, a larger business already has a protocol in place in case of an emergency, but some situations, like COVID-19, are unique and unexpected where businesses have to quickly manage how they’re going to handle the affair. Proactive is the key word in crisis management, and in many circumstances the first 24 hours are key. How your crisis is handled will make or break the situation at hand. For a sudden crisis that takes place at your business, you may need to loop in a legal team, in addition to an appropriate public relations firm. It’s also important to decide whether you should issue a proactive or reactive statement to the media. Sometimes a crisis may happen that is better dealt with internally, but if the news gets out, it’s best to have a strategy in place to best handle positioning with the press. That’s where Bettie Bomb comes in…  What is PR? Public Relations (PR)...

5 Tips To Build & Manage Your Personal Brand

Personal Branding is about creating the face of your business and promoting yourself. Determining what you want your brand to exude to the public eye through name discovery, logo design, website development and content creation. It also can be identifying your brand with a symbol such as the Nike “swoosh” or McDonald’s “golden arches.” Visual elements are key such as logos, colors, fonts & photos, but also intangibles such as brand voice, tone and overall personality. Below we’ll talk about what Branding is exactly, plus the top ways to build and manage your brand. Different from PR & Marketing, Marketing is the actions you take to connect with your customers and get them to buy your products or services. Branding, on the other hand, is the marketing practice of actively shaping your brand. Branding is about defining who you are as a company and maintaining that definition and image over time. When it comes to Personal branding, we’re talking about the practice of what actively shapes you as a person. And remember, it’s constant maintenance as the world is ever-changing. What is PR? Public Relations (PR)...

A Simple Guide to Generating Earned Media

You’ve probably heard the term “earned media” before, but what does it mean exactly? We’ll delve into what earned media is, along with the different types of media, which are considered earned, what’s the difference between earned and paid, plus how you choose the best form of media for your business or brand.  PR is the practice of managing the release and spread of information, but simply put, it’s communicating your message to an audience using different methods. Earned media is one of the methods and for most brands, the best. Using earned media and methods is all about how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Learn more about earned media and how it can help your brand. What is Public Relations? Public Relations (PR)...

A Simple Guide to Creating a PR Plan

For your PR Campaign, an overall method of strategizing the spread of information to the public through traditional & social media, community relations, partnerships, events and more is key! PR Plans take the strategy and put it on paper. It is the basis of what needs to be done and strategically outlines the entire process providing a crystal clear outlook for PR Agencies and the brands they help.  Below we’ll discuss exactly what a PR Plan is, what it consists of, why you need it and much, much more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light. These initiatives take time, thought and strategy. Having a PR plan in place will put these ideas and messages to action in an organized, strategic way, ultimately setting you up for success in the future! What is Public Relations?  Public Relations (PR)...

A Simple Guide to Community Relations PR

Community relations is the goodwill of a business. It’s one of the most important initiatives a business can strive for in their overall marketing strategy. Below we discuss how important it is to not only be involved in your community, but to also spotlight these efforts to establish a positive persona. From working with neighboring businesses to sponsor a charity event to volunteer your time and services to a local cause, these and more are forms of community relations. How does the community view you? That is the question and based on your answer is how you need to structure a plan. In addition, what is important to you personally and your overall message? Are you a business who is an advocate for green living? Then perhaps charities focused on environmental causes are a good fit for you. Whatever your focus, stand for something and support your community, neighbors and beyond. What is Public Relations?  Public Relations (PR)...

A Simple Guide to PR For Events

Event PR is one of our favorite areas of expertise at Bettie Bomb and it comes with a lot of work. Big or small, it doesn’t matter, there is always a huge amount of planning, timelines and pre-event work to make sure all t’s are crossed and i’s are dotted! We specialize in providing Public Relations for events and one of the biggest categories we serve are events for the philanthropic community. As one of The Best Nonprofit PR Firms in Chicago, Bettie Bomb supports these non-profit organizations in their overall mission by spotlighting top fundraising efforts for their cause. Charity event assistance is key - not only maximizing exposure for ticket sales, but generating sponsorships, auction items and donations are all crucial elements to the overall mission and fundraising initiatives. Spotlighting your cause is paramount and we focus on targeting multiple platforms to raise as much awareness as possible. From non-profit galas and fundraisers to multi-day festivals and events, below we’re going to talk about how PR can help events succeed.  How Can PR Help Events Succeed? When it comes to events, PR is an integral part to its success because it builds buzz, identifies and invites your target audience, plus spreads the word across multiple platforms. Your event PR agency takes your planning efforts to the next level by giving clients ground support, planning assistance and a strategic communication process. Events need to raise money and sell tickets..spotlighting your event, cause and business leading up to it with pre-event coverage helps to do both.  The COVID-19 pandemic launched us into a completely virtual world, even more than we were in already! Event PR agencies support your business with the tools to host webinars, workshops, conferences, watch parties, demonstrations...

A Simple Guide to Social Media Marketing

There are so many different types of marketing, why wouldn’t there be a specific type for social media! Social Media Marketing or SMM, is all about how you market your product or service on the many social media platforms available to us. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.  Social platforms have successfully broken down barriers between businesses and their customers. Now, instead of calling customer service, many people turn to social media to solve problems or find information by asking questions via direct message, posting or commenting. It actually beats out company websites for the most up-to-date information. Below we’ll dive into what it is, why you need it and the process you need to go through to execute it. It’s essential in today’s world and businesses need to take full advantage of this huge free audience. A Social Media Marketing agency will help guide you through the process and help to determine what is right for your brand. What is Social Media Marketing? Social Media Marketing is using social media platforms to promote a product or service. This includes any methods of marketing that are done on popular digital platforms including social networks, media sharing networks, bookmarking sites and social review sites. Think Facebook, Instagram, Google My Business, Pinterest, YouTube and more. All of these platforms offer something different with a slightly different audience. Below we’ll delve into not only the process and what Social Media Marketing entails for businesses, but how it can help your brand, why it’s essential in today’s world and the types of platforms that are best for you. Brands selling products versus businesses selling services might need different platforms to reach their target audience or to convey their message.   The large marketing umbrella holds so many forms and Social Media Marketing continues to grow, being one of the most important ways to market your brand. Reason being...