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A Simple Guide to Branding

Branding is so much more than a logo. But it’s also such a broad term that a lot of people are confused as to what it actually means. Below we break down what it is, how to work with a branding agency and why you need it. Branding falls underneath the marketing umbrella, helping your business from it’s infancy or to reinvent itself.  You can use branding anytime during a businesses’ lifespan, but one thing remains the same. It’s about capturing an audience with a certain perception, maintaining it and developing a long-lasting brand identity, loyalty and awareness. What is Branding? In a nutshell, Branding is all about finding your brand’s voice & brand identity. A road to discovery regarding how you want to create your image, shape it’s perception and capture the feeling you want consumers to have when they experience it. Determining how your audience perceives you and managing the impact it will have on selling potential. Your ultimate goal is to build a relationship with your customers to create brand loyalty. When launching a new product or service, you want to remember your key initiatives. Your brand should: Clearly deliver a message Create brand loyalty Develop an emotional connection Motivate buyers to purchase Establish credibility Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.  That being said, creating the tools to visualize your story and align your message across all platforms is paramount. Brand assets such as logo, website and other marketing collateral are created in unison with the overall image consistent throughout. How Can a Branding Agency Help My Business? Branding is vital for businesses as it creates the face of your brand! Whether you’re starting from scratch or building upon an existing logo and idea, branding is your business in its infancy and agencies help it grow. The focus of branding agencies is to create, develop, launch, improve and maintain brands. They specialize in the following areas (and more!), using these elements together to create one unique, memorable brand for all the senses. It’s about finding your brand identity. Name discovery Logo design Website development Content creation Marketing collateral A branding agency helps businesses by giving them direction. They start with a brainstorming session that gets the creative juices flowing and breds organic ideas based on goals, objectives, dreams and beyond. These start up...

Top 5 Ways PR Can Help Physicians

How PR Can Help Physicians Want to be known as one of the top doctors in your field, community and beyond? Positioning yourself as an expert and showing leadership is a great way to do so. Especially when it comes to stories in the health & medical field, the media are always looking for expert sources to weigh in, comment and interview. Be that expert source. Gain notoriety by being featured in the newspaper, on TV or in a magazine. This will not only position you as a thought leader in your industry, but to potential patients. Featuring these media placements on your website gives you more credibility and separates you from the competition. Below are five ways of how PR can help physicians: #1 - Be an Expert Know and understand trends, new studies and quick facts in your industry and again, be a thought leader. Share your expertise any chance you can and position yourself as the expert. Make the media come to you next time there’s a story that relates to your industry. #2 - Signature Services Every physician or medical facility is “known for” something. Is it a service? Friendly bed-side manner? A top provider of ___________? Make this the backbone of your business and a physician they can count on for these offerings, services or expertise. #3 - What’s New To leverage the media, you need to angle your brand while remembering the media is interested in ideas that are new or different. What is your facility offering that no other physician is? Or is it one of the many health awareness months and they’ve created something super creative or thought provoking? Think outside the box.  #4 - Know Your News Is there national news that you can weigh on and talk about as it relates to you? Media love when you can comment on a breaking story and serve as an expert source. Always think about how your story or expertise can pertain to the day-to-day news. #5 - Tell Your Publicist Everything To be successful, brands need to remember that they will get out what they put in. Your working relationship with your PR Agency has to be a close one so they can do their job successfully. Leveraging PR to help your brand succeed is making sure your team (i.e. PR agency) has all of the most up-to-date and accurate information to share with the media and position your business.. About Bettie Bomb Founded in...

A Simple Guide to PR For Hotels

How Can PR Help Hotels With the ultimate goal of putting “heads in beds,” public relations for hotels is more important now more than ever. COVID-19 has offered new challenges, especially as it relates to the hospitality industry. With COVID-19 postponing or completely cancelling travel plans, putting the spotlight on the hotel industry is crucial. Whether you are a large, corporately - owned property or a boutique hotel, it is key to share how you are keeping guests safe while they are choosing to stay with you with the objective to lay those heads in your beds! What Do PR Agencies Do For Hotels Having worked with hotels of all types, Bettie Bomb develops strategic messaging and plans tailored to their needs. PR is not a one size fits all approach, so it’s important to work with each property to create the formula that works best for them.  For example, a large corporately-owned property that includes multiple dining concepts, a long list of amenities, private event spaces and a spa will entail a completely different approach than a boutique hotel with 100 rooms and limited amenities. Also in the hotel industry, different seasons require different PR strategies and Bettie Bomb understands that flexibility and knowledge are key. In many cities, the summer months are the most organic for travel because of the climate, so during the winter months when it may be colder, hotels may need a bigger push to encourage travelers to visit.  Bettie Bomb also has travel and lifestyle media contacts locally, regionally, and nationally, and will work with you to bring these key journalists to experience all facets of your hotel, ultimately writing about them in their respective media outlets. We can target those drive-market outlets for stories about summer road trips as well, in-flight magazines for city spotlight stories and national travel outlets for unique amenity spotlights - to name a few!  Developing partnerships with local businesses is also important when developing hotel PR campaigns and Bettie Bomb has the connections and ability to facilitate these important conversations. From the city’s tourism bureau to key tourist attractions, these local businesses can be part of a press-worthy package offered to guests or discounted tickets to top clients.  Knowledge and experience in hotel PR crisis management is another important aspect of handling public relations for hotels. The Bettie Bomb team has dealt with many crisis situations at hotels of all types and in these circumstances...

A Simple Guide to PR For Restaurants

Working with chefs & restaurants is exciting, fast-paced and ever-changing making the hospitality industry always in need of PR! From openings to epicurean events, we’re delving into how PR can help the restaurant industry, plus how we work with restaurants and all of the fun stuff in between. From small independent restaurants to larger, hospitality groups, every business needs a different approach, but the same outcome...

A Simple Guide to Public Relations

Welcome to the fast-paced, ever-changing world of Public Relations!! If you're reading this, then you probably want to know more about what Public Relations or “PR” is, isn't, and answers to other Frequently asked Public Relations Questions. Well, you're in the right place. We answer everything you want to know and if we don’t, please contact us through our website or email us at info@bettiebomb.com, we’d love to hear from you!  This guide will explain the ins and outs of clients, day-to-day work, why it’s important for businesses, how we bring on new clients and everything in between. But everyone is different...

How Laura & Rebecca Joined Forces

How We Got Started in the PR Industry We both started in the PR industry in Chicago working together at Elizabeth Berger Associates in 2003. We actually only worked together for about 8 months, but we connected instantly over our love of healthy eating, coffee and home workout DVDs! We had so much fun working together on clients such as Le Colonial, Sal & Carvao, SCOOZI!, Vong’s Thai Kitchen, Shaw’s Crab House and more. We parted ways as I left to start my own public relations agency, Bettie Bomb, and Laura began to work for other top PR agencies in Chicago. But we stayed close friends…weddings, showers, bachelorette parties, birthdays and now our kids birthday parties, we’ve remained in each other’s lives. Over the years, especially after children, when the balance of PR agency life and kids was becoming very stressful for Laura, I would ask, “so when are you coming to work with me?” But I knew it was a huge jump for her with a lot of unknowns. I understood completely. I made the leap when I was a naïve 25 year old, before kids and when I thought I had “learned it all” at Elizabeth Berger Associates. I couldn’t have been more wrong, but I don’t regret my decision. I learned on my own along the way and it made me learn quicker!  How We Came To Work Together 15+ years, two husbands named Mike, five kids, three pups and MANY clients later, Laura called me on March 23, 2020 to tell me she had been let go due to COVID-19. She called me as a friend, to vent and just talk. We were talking about solutions, how crazy it was being home with the kids, e-learning and also, how I had been hit, losing over half of my clients. It was a stressful and scary time for so many people. But this was what needed to happen. Laura had just had her third child and balancing three kids with agency life was becoming too much. Something needed to change. First, we started talking about her working with me while she found another permanent position. But by the end of the conversation, it turned into us working together as partners to grow the business. Even during the scariest time and dealing with the unknown of COVID-19, it was the first time Laura’s tone had changed when I asked the question. She was...

How Rebecca Started Bettie Bomb

I love being an entrepreneur. One of its greatest benefits, is that I’m in control of my own time. I have worked from my home office for 15 years and have the incredible luxury of balancing my time between work and family under one roof. That being said, it comes with its stresses, but this year’s pandemic was a new one. Humble But Ambitious Beginnings First, let’s go back to 2005…I decided after two years in the Public Relations industry that I wanted to work for myself. So, at 25 years old, I formed an S Corp, found one client and that was it! Bettie Bomb, Inc. was born in October 2005 and it was exciting. From there, I definitely had my struggles and successes. Dealing with client loss and trying to promote my brand was difficult, but I pushed forward and slowly gained more and more confidence in doing so. I slowly started partnering with other independents on projects, which I loved. It felt good to be on a team. I also started hiring freelancers, which allowed me to take on more business. I started to see how not only partnering, but building my own team was a pathway to success. But as a business owner, I still felt…alone. I saw so many things I wanted to do, yet with no time to do it. I was always so busy running the business, that I couldn’t step out and look at it with a different perspective. I continued on, growing my clients and partnerships with others in the industry, but still knowing there were more services I wanted to offer and things I wanted to change. Running a PR Company During Coronavirus I lost over half of my clients overnight due to the pandemic, yet that was nothing new for me. During the 2008 recession, I lost all of my clients. I knew what I needed to do to rebuild and was getting into the mindset to do so.  Crisis Management During COVID For my current clients, it was all about crisis management and how to best support them during such a turbulent time. With many clients in the hospitality industry, it was letting the media know they were still open, practicing safety precautions and feeding the community. But it was a constant pivot as things changed daily. Enter Laura The next week, my longtime friend and colleague called me...

What is Bettie Bomb

In a nutshell, we’re two ladies with a mutual love for Public Relations and a passion for telling your story. As business owners, we work with clients who share our professional vision and love to help local entrepreneurs just like us. Now here is the more formal version of who we are… A Boutique Chicago PR & Marketing Agency Founded in 2005, Bettie Bomb is a collective communications agency based in Chicago, Illinois. We offer a suite of PR & Marketing and Branding  services from trusted industry partners under one creative umbrella. We work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most. Female-Owned Public Relations Agency  We are a female-owned boutique agency specializing in all things lifestyle: Food Fashion Hospitality Retail Health & Wellness Medical Consumer Philanthropy Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small...

Women’s Small Business Month

October is Women’s Small Business Month and we are so proud and honored to work with so many fellow female-led businesses!!!! Bettie Bomb prides themselves on supporting other women entrepreneurs and providing a positive platform to herald their accomplishments and every other bad ass thing they do! Empowered women, empower women and we truly love telling their stories. ...