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A Simple Guide to Branding

Branding is so much more than a logo. But it’s also such a broad term that a lot of people are confused as to what it actually means. Below we break down what it is, how to work with a branding agency and why you need it. Branding falls underneath the marketing umbrella, helping your business from it’s infancy or to reinvent itself.  You can use branding anytime during a businesses’ lifespan, but one thing remains the same. It’s about capturing an audience with a certain perception, maintaining it and developing a long-lasting brand identity, loyalty and awareness. What is Branding? In...

A Simple Guide to PR For Hotels

How Can PR Help Hotels With the ultimate goal of putting “heads in beds,” public relations for hotels is more important now more than ever. COVID-19 has offered new challenges, especially as it relates to the hospitality industry. With COVID-19 postponing or completely cancelling travel plans, putting the spotlight on the hotel industry is crucial. Whether you are a large, corporately - owned property or a boutique hotel, it is key to share how you are keeping guests safe while they are choosing to stay with you with the objective to lay those heads in your beds! What Do PR Agencies Do...

A Simple Guide to Public Relations

Welcome to the fast-paced, ever-changing world of Public Relations!! If you're reading this, then you probably want to know more about what Public Relations or “PR” is, isn't, and answers to other Frequently asked Public Relations Questions. Well, you're in the right place. We answer everything you want to know and if we don’t, please contact us through our website or email us at info@bettiebomb.com, we’d love to hear from you!  This guide will explain the ins and outs of clients, day-to-day work, why it’s important for businesses, how we bring on new clients and everything in between. But everyone is...

How Laura & Rebecca Joined Forces

How We Got Started in the PR Industry We both started in the PR industry in Chicago working together at Elizabeth Berger Associates in 2003. We actually only worked together for about 8 months, but we connected instantly over our love of healthy eating, coffee and home workout DVDs! We had so much fun working together on clients such as Le Colonial, Sal & Carvao, SCOOZI!, Vong’s Thai Kitchen, Shaw’s Crab House and more. We parted ways as I left to start my own public relations agency, Bettie Bomb, and Laura began to work for other top PR agencies in Chicago....

How Rebecca Started Bettie Bomb

I love being an entrepreneur. One of its greatest benefits, is that I’m in control of my own time. I have worked from my home office for 15 years and have the incredible luxury of balancing my time between work and family under one roof. That being said, it comes with its stresses, but this year’s pandemic was a new one. Humble But Ambitious Beginnings First, let’s go back to 2005…I decided after two years in the Public Relations industry that I wanted to work for myself. So, at 25 years old, I formed an S Corp, found one client and that...