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Branding & Design

Bettie Bomb / Branding & Design

5 Steps To Branding Your Restaurant

Branding your restaurant is so much more than a logo. But it’s also such a broad term that a lot of people are confused as to what it actually means. Below is a Simple Guide To Branding Your Restaurant and why it’s important. Branding falls underneath the marketing umbrella, helping your restaurant from it’s infancy or to reinvent itself.  You can use branding anytime during a restaurant's lifespan, but one thing remains the same. It’s about capturing an audience with a certain perception, maintaining it and developing a long-lasting brand identity, loyalty and awareness. The Branding Process For Restaurants is fun, exciting and inventive. Restaurant PR Agencies work hard to understand a restaurant from its inception and watch it grow or reinvent itself. Restaurant Branding is about creating the face of your restaurant or altering it a bit so it takes time. The process involves determining what you want your restaurant to exude to the public eye through name discovery, logo design, website development, content creation and giving it a voice, tone and recognizable personality. All of these elements (and more!) are discussed below. As stated above, it’s a process and as often mentioned in PR, it’s a marathon, not a race. Discovering who your restaurant is doesn’t just happen overnight and you need to take many elements into consideration when deciding on how you want your restaurant to look like or how you want a person to feel when they walk through the door. What colors? What scents? What sounds? It’s very calculated and well-thought out, but an exciting process! Understanding Public Relations For Restaurants Restaurant Public Relations involves storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists That Work With Restaurants connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount...

5 Tips To Build & Manage Your Personal Brand

Personal Branding is about creating the face of your business and promoting yourself. Determining what you want your brand to exude to the public eye through name discovery, logo design, website development and content creation. It also can be identifying your brand with a symbol such as the Nike “swoosh” or McDonald’s “golden arches.” Visual elements are key such as logos, colors, fonts & photos, but also intangibles such as brand voice, tone and overall personality. Below we’ll talk about what Branding is exactly, plus the top ways to build and manage your brand. Different from PR & Marketing, Marketing is the actions you take to connect with your customers and get them to buy your products or services. Branding, on the other hand, is the marketing practice of actively shaping your brand. Branding is about defining who you are as a company and maintaining that definition and image over time. When it comes to Personal branding, we’re talking about the practice of what actively shapes you as a person. And remember, it’s constant maintenance as the world is ever-changing. What is PR? Public Relations (PR)...

A Simple Guide to Branding

Branding is so much more than a logo. But it’s also such a broad term that a lot of people are confused as to what it actually means. Below we break down what it is, how to work with a branding agency and why you need it. Branding falls underneath the marketing umbrella, helping your business from it’s infancy or to reinvent itself.  You can use branding anytime during a businesses’ lifespan, but one thing remains the same. It’s about capturing an audience with a certain perception, maintaining it and developing a long-lasting brand identity, loyalty and awareness. What is Branding? In a nutshell, Branding is all about finding your brand’s voice & brand identity. A road to discovery regarding how you want to create your image, shape it’s perception and capture the feeling you want consumers to have when they experience it. Determining how your audience perceives you and managing the impact it will have on selling potential. Your ultimate goal is to build a relationship with your customers to create brand loyalty. When launching a new product or service, you want to remember your key initiatives. Your brand should: Clearly deliver a message Create brand loyalty Develop an emotional connection Motivate buyers to purchase Establish credibility Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.  That being said, creating the tools to visualize your story and align your message across all platforms is paramount. Brand assets such as logo, website and other marketing collateral are created in unison with the overall image consistent throughout. How Can a Branding Agency Help My Business? Branding is vital for businesses as it creates the face of your brand! Whether you’re starting from scratch or building upon an existing logo and idea, branding is your business in its infancy and agencies help it grow. The focus of branding agencies is to create, develop, launch, improve and maintain brands. They specialize in the following areas (and more!), using these elements together to create one unique, memorable brand for all the senses. It’s about finding your brand identity. Name discovery Logo design Website development Content creation Marketing collateral A branding agency helps businesses by giving them direction. They start with a brainstorming session that gets the creative juices flowing and breds organic ideas based on goals, objectives, dreams and beyond. These start up...

What is Bettie Bomb

In a nutshell, we’re two ladies with a mutual love for Public Relations and a passion for telling your story. As business owners, we work with clients who share our professional vision and love to help local entrepreneurs just like us. Now here is the more formal version of who we are… A Boutique Chicago PR & Marketing Agency Founded in 2005, Bettie Bomb is a collective communications agency based in Chicago, Illinois. We offer a suite of PR & Marketing and Branding  services from trusted industry partners under one creative umbrella. We work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most. Female-Owned Public Relations Agency  We are a female-owned boutique agency specializing in all things lifestyle: Food Fashion Hospitality Retail Health & Wellness Medical Consumer Philanthropy Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small...