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Branding For Restaurants

Bettie Bomb / Branding For Restaurants

5 Steps To Branding Your Restaurant

Branding your restaurant is so much more than a logo. But it’s also such a broad term that a lot of people are confused as to what it actually means. Below is a Simple Guide To Branding Your Restaurant and why it’s important. Branding falls underneath the marketing umbrella, helping your restaurant from it’s infancy or to reinvent itself.  You can use branding anytime during a restaurant's lifespan, but one thing remains the same. It’s about capturing an audience with a certain perception, maintaining it and developing a long-lasting brand identity, loyalty and awareness. The Branding Process For Restaurants is fun, exciting and inventive. Restaurant PR Agencies work hard to understand a restaurant from its inception and watch it grow or reinvent itself. Restaurant Branding is about creating the face of your restaurant or altering it a bit so it takes time. The process involves determining what you want your restaurant to exude to the public eye through name discovery, logo design, website development, content creation and giving it a voice, tone and recognizable personality. All of these elements (and more!) are discussed below. As stated above, it’s a process and as often mentioned in PR, it’s a marathon, not a race. Discovering who your restaurant is doesn’t just happen overnight and you need to take many elements into consideration when deciding on how you want your restaurant to look like or how you want a person to feel when they walk through the door. What colors? What scents? What sounds? It’s very calculated and well-thought out, but an exciting process! Understanding Public Relations For Restaurants Restaurant Public Relations involves storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists That Work With Restaurants connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount...