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Crisis PR

Bettie Bomb / Crisis PR

A Simple Guide to Crisis Management PR

Crisis Management is how a business or organization deals with a sudden emergency situation. In many instances, a larger business already has a protocol in place in case of an emergency, but some situations, like COVID-19, are unique and unexpected where businesses have to quickly manage how they’re going to handle the affair. Proactive is the key word in crisis management, and in many circumstances the first 24 hours are key. How your crisis is handled will make or break the situation at hand. For a sudden crisis that takes place at your business, you may need to loop in a legal team, in addition to an appropriate public relations firm. It’s also important to decide whether you should issue a proactive or reactive statement to the media. Sometimes a crisis may happen that is better dealt with internally, but if the news gets out, it’s best to have a strategy in place to best handle positioning with the press. That’s where Bettie Bomb comes in…  What is PR? Public Relations (PR)...

Client Spotlight – Fry the Coop & Found Kitchen

PR & Marketing. Marketing & PR. They cross over so much that the line gets very blurred and even we have trouble explaining! Next, you start throwing in traditional and digital forms and our communication-focused heads start to spin. We thought this would be a good place to try and break down each one while also connecting the two, because they are very much connected....

Crisis PR: How We’ve Supported Our Clients During the COVID-19 Pandemic

The COVID-19 pandemic has thrown us all into a talespin. Regardless of who you are, it has affected you in some shape or form. As both a small business owner and PR agency, we felt the effects on both ends. We're trying to cater to our clients who’ve had to shutter their doors abruptly and alter services to remain open. While at the same time...