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Hospitality PR

Bettie Bomb / Hospitality PR

5 Ways PR Can Help Luxury Hotels

What is Public Relations? Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. As Top Chicago Publicists, we connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - The Best PR Agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” Bettie Bomb helps clients of all types with earned media, including luxury hotels.  You may be asking yourself, “How can they help my luxury hotel?”  How Can Public Relations Help Luxury Hotels? With the ultimate goal of putting “heads in beds,” public relations for hotels, especially luxury hotels, is important now more than ever. COVID-19 has offered new challenges, especially as it relates to the hospitality industry. With the pandemic postponing or completely canceling travel plans, putting the spotlight on the hotel industry is crucial. With many not having a budget to travel or stay at a luxury hotel, it is key to develop interesting, value-driven (without taking away from your brand) programming with the goal of positioning your property as a must-stay for guests while traveling to their chosen destination.  Bettie Bomb specializes in helping develop interesting programming that will be of interest to not only the media, but travelers as well. Below, we share five ways we can assist with putting a spotlight on your luxury brand.  Way #1 - Think Like The Guest  The best way to know what guests want is to hire an agency who thinks like the guest and knows what they want. A guest staying at a value - driven hotel is going to think differently than the person staying at a luxury...

A Simple Guide to PR For Restaurants

Working with chefs & restaurants is exciting, fast-paced and ever-changing making the hospitality industry always in need of PR! From openings to epicurean events, we’re delving into how PR can help the restaurant industry, plus how we work with restaurants and all of the fun stuff in between. From small independent restaurants to larger, hospitality groups, every business needs a different approach, but the same outcome...

Crisis PR: How We’ve Supported Our Clients During the COVID-19 Pandemic

The COVID-19 pandemic has thrown us all into a talespin. Regardless of who you are, it has affected you in some shape or form. As both a small business owner and PR agency, we felt the effects on both ends. We're trying to cater to our clients who’ve had to shutter their doors abruptly and alter services to remain open. While at the same time...