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Hotel PR

Bettie Bomb / Hotel PR

5 Ways PR Can Help Luxury Hotels

What is Public Relations? Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. As Top Chicago Publicists, we connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in...

A Simple Guide to PR For Hotels

How Can PR Help Hotels With the ultimate goal of putting “heads in beds,” public relations for hotels is more important now more than ever. COVID-19 has offered new challenges, especially as it relates to the hospitality industry. With COVID-19 postponing or completely cancelling travel plans, putting the spotlight on the hotel industry is crucial. Whether you are a large, corporately - owned property or a boutique hotel, it is key to share how you are keeping guests safe while they are choosing to stay with you with the objective to lay those heads in your beds! What Do PR Agencies Do...