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PR & Marketing

Bettie Bomb / PR & Marketing

5 Ways PR Can Help Luxury Hotels

What is Public Relations? Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. As Top Chicago Publicists, we connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - The Best PR Agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” Bettie Bomb helps clients of all types with earned media, including luxury hotels.  You may be asking yourself, “How can they help my luxury hotel?”  How Can Public Relations Help Luxury Hotels? With the ultimate goal of putting “heads in beds,” public relations for hotels, especially luxury hotels, is important now more than ever. COVID-19 has offered new challenges, especially as it relates to the hospitality industry. With the pandemic postponing or completely canceling travel plans, putting the spotlight on the hotel industry is crucial. With many not having a budget to travel or stay at a luxury hotel, it is key to develop interesting, value-driven (without taking away from your brand) programming with the goal of positioning your property as a must-stay for guests while traveling to their chosen destination.  Bettie Bomb specializes in helping develop interesting programming that will be of interest to not only the media, but travelers as well. Below, we share five ways we can assist with putting a spotlight on your luxury brand.  Way #1 - Think Like The Guest  The best way to know what guests want is to hire an agency who thinks like the guest and knows what they want. A guest staying at a value - driven hotel is going to think differently than the person staying at a luxury...

How PR Can Help You Launch a Restaurant

What is Restaurant PR Public Relations For Restaurants involves storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - Restaurant Public Relations Agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” There are also two additional forms of media, but we’ll get to that in a second.  To secure earned media, PR Agencies That Work With Restaurants help journalists by giving them the tools they need to create relevant stories that pertain to their readers, viewers and listeners. It’s their job to maintain a client’s exposure by creating new, different and interesting ways to tell their story. How do you want the public to see your brand or business? What are you doing to support your community? Are you an expert in your field? These are all questions a publicist will ask when creating a narrative that positions you as a leader to the media.  Now more than ever, PR is pertinent when it comes to launching a restaurant and timing is everything!  How PR Can Help Restaurants?  The main need of restaurants is “more butts in seats.” But how do we do that? Is it internal, meaning what the restaurant needs to do with expanding it’s menu choices, creating a better experience, offering more engaging events, changing it’s hours, etc? Or is it external, which is PR, marketing, social media, positioning to support what they are already doing internally? It’s both actually…we work with restaurants to create programming that not only resonates with the guests but that generates media interest. We also...

A Simple Guide to PR For Restaurants

Working with chefs & restaurants is exciting, fast-paced and ever-changing making the hospitality industry always in need of PR! From openings to epicurean events, we’re delving into how PR can help the restaurant industry, plus how we work with restaurants and all of the fun stuff in between. From small independent restaurants to larger, hospitality groups, every business needs a different approach, but the same outcome...

A Simple Guide to Public Relations

Welcome to the fast-paced, ever-changing world of Public Relations!! If you're reading this, then you probably want to know more about what Public Relations or “PR” is, isn't, and answers to other Frequently asked Public Relations Questions. Well, you're in the right place. We answer everything you want to know and if we don’t, please contact us through our website or email us at info@bettiebomb.com, we’d love to hear from you!  This guide will explain the ins and outs of clients, day-to-day work, why it’s important for businesses, how we bring on new clients and everything in between. But everyone is different...

What is Bettie Bomb

In a nutshell, we’re two ladies with a mutual love for Public Relations and a passion for telling your story. As business owners, we work with clients who share our professional vision and love to help local entrepreneurs just like us. Now here is the more formal version of who we are… A Boutique Chicago PR & Marketing Agency Founded in 2005, Bettie Bomb is a collective communications agency based in Chicago, Illinois. We offer a suite of PR & Marketing and Branding  services from trusted industry partners under one creative umbrella. We work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most. Female-Owned Public Relations Agency  We are a female-owned boutique agency specializing in all things lifestyle: Food Fashion Hospitality Retail Health & Wellness Medical Consumer Philanthropy Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small...

Women’s Small Business Month

October is Women’s Small Business Month and we are so proud and honored to work with so many fellow female-led businesses!!!! Bettie Bomb prides themselves on supporting other women entrepreneurs and providing a positive platform to herald their accomplishments and every other bad ass thing they do! Empowered women, empower women and we truly love telling their stories. ...

Client Spotlight – Fry the Coop & Found Kitchen

PR & Marketing. Marketing & PR. They cross over so much that the line gets very blurred and even we have trouble explaining! Next, you start throwing in traditional and digital forms and our communication-focused heads start to spin. We thought this would be a good place to try and break down each one while also connecting the two, because they are very much connected....

PR & Marketing: What does it really mean anyway?

PR & Marketing. Marketing & PR. They cross over so much that the line gets very blurred and even we have trouble explaining! Next, you start throwing in traditional and digital forms and our communication-focused heads start to spin. We thought this would be a good place to try and break down each one while also connecting the two, because they are very much connected....