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PR for Restaurants

Bettie Bomb / PR for Restaurants

How PR Can Help You Launch a Restaurant

What is Restaurant PR Public Relations For Restaurants involves storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - Restaurant Public Relations Agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” There are also two additional forms of media, but we’ll get to that in a second.  To secure earned media, PR Agencies That Work With Restaurants help journalists by giving them the tools they need to create relevant stories that pertain to their readers, viewers and listeners. It’s their job to maintain a client’s exposure by creating new, different and interesting ways to tell their story. How do you want the public to see your brand or business? What are you doing to support your community? Are you an expert in your field? These are all questions a publicist will ask when creating a narrative that positions you as a leader to the media.  Now more than ever, PR is pertinent when it comes to launching a restaurant and timing is everything!  How PR Can Help Restaurants?  The main need of restaurants is “more butts in seats.” But how do we do that? Is it internal, meaning what the restaurant needs to do with expanding it’s menu choices, creating a better experience, offering more engaging events, changing it’s hours, etc? Or is it external, which is PR, marketing, social media, positioning to support what they are already doing internally? It’s both actually…we work with restaurants to create programming that not only resonates with the guests but that generates media interest. We also...

5 Steps To Branding Your Restaurant

Branding your restaurant is so much more than a logo. But it’s also such a broad term that a lot of people are confused as to what it actually means. Below is a Simple Guide To Branding Your Restaurant and why it’s important. Branding falls underneath the marketing umbrella, helping your restaurant from it’s infancy or to reinvent itself.  You can use branding anytime during a restaurant's lifespan, but one thing remains the same. It’s about capturing an audience with a certain perception, maintaining it and developing a long-lasting brand identity, loyalty and awareness. The Branding Process For Restaurants is fun, exciting and inventive. Restaurant PR Agencies work hard to understand a restaurant from its inception and watch it grow or reinvent itself. Restaurant Branding is about creating the face of your restaurant or altering it a bit so it takes time. The process involves determining what you want your restaurant to exude to the public eye through name discovery, logo design, website development, content creation and giving it a voice, tone and recognizable personality. All of these elements (and more!) are discussed below. As stated above, it’s a process and as often mentioned in PR, it’s a marathon, not a race. Discovering who your restaurant is doesn’t just happen overnight and you need to take many elements into consideration when deciding on how you want your restaurant to look like or how you want a person to feel when they walk through the door. What colors? What scents? What sounds? It’s very calculated and well-thought out, but an exciting process! Understanding Public Relations For Restaurants Restaurant Public Relations involves storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists That Work With Restaurants connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount...

How PR Agencies Can Help Restaurants During COVID

The COVID-19 pandemic has thrown us all into a talespin. Regardless of who you are, it has affected you in some shape or form. Restaurants have taken one of the biggest hits in 2020 due to Covid-19 and millions of people in the hospitality industry lost their jobs overnight. For restaurant owners, it’s been a constant pivot and adaption of their business model. Opening, then closing, then opening again. It’s been an uphill battle and the sad reality is many have lost. But overall, we have a lot of restaurants who are continuing to push forward and are looking at 2021 with positivity and hopes for a better year. Below we’ll talk about ways PR agencies can help restaurants specifically during Covid-19 and how the vaccine will change the landscape.   Restaurant PR Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - PR agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” There are also two additional forms of media, but we’ll get to that in a second.  To secure earned media, Restaurant Public Relations Agencies help journalists by giving them the tools they need to create relevant stories that pertain to their readers, viewers and listeners. It’s their job to maintain a client’s exposure by creating new, different and interesting ways to tell their story. How do you want the public to see your brand or business? What are you doing to support your community? Are you an expert in your field? These are all...

A Simple Guide to PR For Restaurants

Working with chefs & restaurants is exciting, fast-paced and ever-changing making the hospitality industry always in need of PR! From openings to epicurean events, we’re delving into how PR can help the restaurant industry, plus how we work with restaurants and all of the fun stuff in between. From small independent restaurants to larger, hospitality groups, every business needs a different approach, but the same outcome...