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PR Professionals

Bettie Bomb / PR Professionals

5 Productivity Tips for PR Professionals

In a fast-paced, ever-changing industry such as Public Relations and Marketing, you need to make everyday count. Productivity is key and staying organized is one of the top ways to do so. If you’re juggling a family, it’s even more important to be as organized as possible as you can easily lose your train of thought! Below we’ll discuss some of the Best Productivity Tips For PR Professionals to help you not just be productive, but stay productive. Personally, this has been a constant struggle since I started over 15 years ago, trying to find what works and what doesn’t. That being said, someone gave me a piece of advice when I first started. They said: “Marketing is never done. You can always do more, so know when to call it day and start fresh the next.”  I was so overwhelmed with clients and things I needed to do for them, that I was staying late at the office every night. This is no way to live. So find a strategy that works for you and know when to call it a day and start fresh the next morning.  Tip #1: Lists Ah, lists...

How PR Agencies Can Help Restaurants During COVID

The COVID-19 pandemic has thrown us all into a talespin. Regardless of who you are, it has affected you in some shape or form. Restaurants have taken one of the biggest hits in 2020 due to Covid-19 and millions of people in the hospitality industry lost their jobs overnight. For restaurant owners, it’s been a constant pivot and adaption of their business model. Opening, then closing, then opening again. It’s been an uphill battle and the sad reality is many have lost. But overall, we have a lot of restaurants who are continuing to push forward and are looking at 2021 with positivity and hopes for a better year. Below we’ll talk about ways PR agencies can help restaurants specifically during Covid-19 and how the vaccine will change the landscape.   Restaurant PR Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - PR agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” There are also two additional forms of media, but we’ll get to that in a second.  To secure earned media, Restaurant Public Relations Agencies help journalists by giving them the tools they need to create relevant stories that pertain to their readers, viewers and listeners. It’s their job to maintain a client’s exposure by creating new, different and interesting ways to tell their story. How do you want the public to see your brand or business? What are you doing to support your community? Are you an expert in your field? These are all...

A Simple Guide to Generating Earned Media

You’ve probably heard the term “earned media” before, but what does it mean exactly? We’ll delve into what earned media is, along with the different types of media, which are considered earned, what’s the difference between earned and paid, plus how you choose the best form of media for your business or brand.  PR is the practice of managing the release and spread of information, but simply put, it’s communicating your message to an audience using different methods. Earned media is one of the methods and for most brands, the best. Using earned media and methods is all about how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Learn more about earned media and how it can help your brand. What is Public Relations? Public Relations (PR)...

A Simple Guide to Creating a PR Plan

For your PR Campaign, an overall method of strategizing the spread of information to the public through traditional & social media, community relations, partnerships, events and more is key! PR Plans take the strategy and put it on paper. It is the basis of what needs to be done and strategically outlines the entire process providing a crystal clear outlook for PR Agencies and the brands they help.  Below we’ll discuss exactly what a PR Plan is, what it consists of, why you need it and much, much more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light. These initiatives take time, thought and strategy. Having a PR plan in place will put these ideas and messages to action in an organized, strategic way, ultimately setting you up for success in the future! What is Public Relations?  Public Relations (PR)...

How Laura & Rebecca Joined Forces

How We Got Started in the PR Industry We both started in the PR industry in Chicago working together at Elizabeth Berger Associates in 2003. We actually only worked together for about 8 months, but we connected instantly over our love of healthy eating, coffee and home workout DVDs! We had so much fun working together on clients such as Le Colonial, Sal & Carvao, SCOOZI!, Vong’s Thai Kitchen, Shaw’s Crab House and more. We parted ways as I left to start my own public relations agency, Bettie Bomb, and Laura began to work for other top PR agencies in Chicago. But we stayed close friends…weddings, showers, bachelorette parties, birthdays and now our kids birthday parties, we’ve remained in each other’s lives. Over the years, especially after children, when the balance of PR agency life and kids was becoming very stressful for Laura, I would ask, “so when are you coming to work with me?” But I knew it was a huge jump for her with a lot of unknowns. I understood completely. I made the leap when I was a naïve 25 year old, before kids and when I thought I had “learned it all” at Elizabeth Berger Associates. I couldn’t have been more wrong, but I don’t regret my decision. I learned on my own along the way and it made me learn quicker!  How We Came To Work Together 15+ years, two husbands named Mike, five kids, three pups and MANY clients later, Laura called me on March 23, 2020 to tell me she had been let go due to COVID-19. She called me as a friend, to vent and just talk. We were talking about solutions, how crazy it was being home with the kids, e-learning and also, how I had been hit, losing over half of my clients. It was a stressful and scary time for so many people. But this was what needed to happen. Laura had just had her third child and balancing three kids with agency life was becoming too much. Something needed to change. First, we started talking about her working with me while she found another permanent position. But by the end of the conversation, it turned into us working together as partners to grow the business. Even during the scariest time and dealing with the unknown of COVID-19, it was the first time Laura’s tone had changed when I asked the question. She was...

How Rebecca Started Bettie Bomb

I love being an entrepreneur. One of its greatest benefits, is that I’m in control of my own time. I have worked from my home office for 15 years and have the incredible luxury of balancing my time between work and family under one roof. That being said, it comes with its stresses, but this year’s pandemic was a new one. Humble But Ambitious Beginnings First, let’s go back to 2005…I decided after two years in the Public Relations industry that I wanted to work for myself. So, at 25 years old, I formed an S Corp, found one client and that was it! Bettie Bomb, Inc. was born in October 2005 and it was exciting. From there, I definitely had my struggles and successes. Dealing with client loss and trying to promote my brand was difficult, but I pushed forward and slowly gained more and more confidence in doing so. I slowly started partnering with other independents on projects, which I loved. It felt good to be on a team. I also started hiring freelancers, which allowed me to take on more business. I started to see how not only partnering, but building my own team was a pathway to success. But as a business owner, I still felt…alone. I saw so many things I wanted to do, yet with no time to do it. I was always so busy running the business, that I couldn’t step out and look at it with a different perspective. I continued on, growing my clients and partnerships with others in the industry, but still knowing there were more services I wanted to offer and things I wanted to change. Running a PR Company During Coronavirus I lost over half of my clients overnight due to the pandemic, yet that was nothing new for me. During the 2008 recession, I lost all of my clients. I knew what I needed to do to rebuild and was getting into the mindset to do so.  Crisis Management During COVID For my current clients, it was all about crisis management and how to best support them during such a turbulent time. With many clients in the hospitality industry, it was letting the media know they were still open, practicing safety precautions and feeding the community. But it was a constant pivot as things changed daily. Enter Laura The next week, my longtime friend and colleague called me...

What is Bettie Bomb

In a nutshell, we’re two ladies with a mutual love for Public Relations and a passion for telling your story. As business owners, we work with clients who share our professional vision and love to help local entrepreneurs just like us. Now here is the more formal version of who we are… A Boutique Chicago PR & Marketing Agency Founded in 2005, Bettie Bomb is a collective communications agency based in Chicago, Illinois. We offer a suite of PR & Marketing and Branding  services from trusted industry partners under one creative umbrella. We work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most. Female-Owned Public Relations Agency  We are a female-owned boutique agency specializing in all things lifestyle: Food Fashion Hospitality Retail Health & Wellness Medical Consumer Philanthropy Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small...

Women’s Small Business Month

October is Women’s Small Business Month and we are so proud and honored to work with so many fellow female-led businesses!!!! Bettie Bomb prides themselves on supporting other women entrepreneurs and providing a positive platform to herald their accomplishments and every other bad ass thing they do! Empowered women, empower women and we truly love telling their stories. ...

Client Spotlight – Fry the Coop & Found Kitchen

PR & Marketing. Marketing & PR. They cross over so much that the line gets very blurred and even we have trouble explaining! Next, you start throwing in traditional and digital forms and our communication-focused heads start to spin. We thought this would be a good place to try and break down each one while also connecting the two, because they are very much connected....