5 Reasons to Choose Boutique PR Agencies Over Large Agencies
The person who pitches the business, handles the business....
A Simple Guide to Crisis Management PR
Crisis Management PR enables an organization to effectively communicate during a major threat to its business or reputation....
A Simple Guide to Generating Earned Media
You’ve probably heard the term “earned media” before, but what does it mean exactly?...
A Simple Guide to Creating a PR Plan
PR Plans take the strategy and put it on paper....
A Simple Guide to Community Relations PR
Community relations is the goodwill of a business. It’s one of the most important initiatives a business can strive for....
A Simple Guide to PR For Retail Businesses
Getting your product on the shelves, in the right hands or being worn or used by top notables...
A Simple Guide to PR For Events
When it comes to events, PR is an integral part to its success because it builds buzz, identifies and invites your target audience, plus spreads the word across multiple platforms....
A Simple Guide to PR For Hotels
With the ultimate goal of putting “heads in beds,” public relations for hotels is more important now more than ever....
A Simple Guide to PR For Restaurants
The main need of restaurants is “more butts in seats.” But how do we do that?...
How Laura & Rebecca Joined Forces
We both started in the PR industry in Chicago in 2003....