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Social Media Marketing

Bettie Bomb / Social Media Marketing

A Simple Guide to Social Media Marketing

There are so many different types of marketing, why wouldn’t there be a specific type for social media! Social Media Marketing or SMM, is all about how you market your product or service on the many social media platforms available to us. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.  Social platforms have successfully broken down barriers between businesses and their customers. Now, instead of calling customer service, many people turn to social media to solve problems or find information by asking questions via direct message, posting or commenting. It actually beats out company websites for the most up-to-date information. Below we’ll dive into what it is, why you need it and the process you need to go through to execute it. It’s essential in today’s world and businesses need to take full advantage of this huge free audience. A Social Media Marketing agency will help guide you through the process and help to determine what is right for your brand. What is Social Media Marketing? Social Media Marketing is using social media platforms to promote a product or service. This includes any methods of marketing that are done on popular digital platforms including social networks, media sharing networks, bookmarking sites and social review sites. Think Facebook, Instagram, Google My Business, Pinterest, YouTube and more. All of these platforms offer something different with a slightly different audience. Below we’ll delve into not only the process and what Social Media Marketing entails for businesses, but how it can help your brand, why it’s essential in today’s world and the types of platforms that are best for you. Brands selling products versus businesses selling services might need different platforms to reach their target audience or to convey their message.   The large marketing umbrella holds so many forms and Social Media Marketing continues to grow, being one of the most important ways to market your brand. Reason being...