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5 Ways PR Can Help Luxury Hotels

What is Public Relations? Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. As Top Chicago Publicists, we connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - The Best PR Agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” Bettie Bomb helps clients of all types with earned media, including luxury hotels.  You may be asking yourself, “How can they help my luxury hotel?”  How Can Public Relations Help Luxury Hotels? With the ultimate goal of putting “heads in beds,” public relations for hotels, especially luxury hotels, is important now more than ever. COVID-19 has offered new challenges, especially as it relates to the hospitality industry. With the pandemic postponing or completely canceling travel plans, putting the spotlight on the hotel industry is crucial. With many not having a budget to travel or stay at a luxury hotel, it is key to develop interesting, value-driven (without taking away from your brand) programming with the goal of positioning your property as a must-stay for guests while traveling to their chosen destination.  Bettie Bomb specializes in helping develop interesting programming that will be of interest to not only the media, but travelers as well. Below, we share five ways we can assist with putting a spotlight on your luxury brand.  Way #1 - Think Like The Guest  The best way to know what guests want is to hire an agency who thinks like the guest and knows what they want. A guest staying at a value - driven hotel is going to think differently than the person staying at a luxury...

Top 5 PR Strategies for Nonprofits


How PR Can Help Nonprofits  As one of The Best Nonprofit PR Firms in Chicago, Bettie Bomb supports non-profit organizations in their overall mission by spotlighting top fundraising efforts for their cause. Charity event assistance is key - not only maximizing exposure for ticket sales, but generating sponsorships, auction items and donations are all crucial elements to the overall mission and fundraising initiatives. Spotlighting your cause is paramount and we focus on targeting multiple platforms to raise as much awareness as possible. Event Publicity When it comes to events, PR is an integral part to its success because it builds buzz, identifies and invites your target audience, plus spreads the word across multiple platforms. Your Nonprofit PR Agency takes your planning efforts to the next level by giving clients ground support, planning assistance and a strategic communication process. Events need to raise money and sell tickets..spotlighting your event, cause and business leading up to it with pre-event coverage helps to do both.  Sponsor Outreach A large part of events, especially in the philanthropic space, are sponsors. These high-dollar sponsorships are how the event is able to be executed and charities work all year trying to secure their sponsors for each event. Media coverage, especially post-coverage showcasing the event and the people who attended helps in securing sponsorships for the following year. They use this information and press clips as part of their sponsorship packages, which positively positions their event to potential sponsors. It shows these targeted businesses and corporations of the possible exposure they could receive at the event if they sign on as a top sponsor. Highlighting Personal Stories & Good Work PR Agencies Help Charities by using personal profiles and stories that are compelling and engage the audience. For example, for Catholic Charities of the Archdiocese of Chicago and their annual St. Nicholas Ball in December, the money raised funds all of the children’s programs through the organization. We used the Director of the Children’s Program’s to be our speaker along with a few families that have benefited from being a part of this program. Media want consistent, positive, feel good stories about what people are doing in their community to help others and we work on messaging to make sure all of the good work is heralded throughout the local and national landscape. Create Compelling Assets Another great way is to create assets like photos and videos to support. They created a beautiful video showcasing some...

How PR Can Help You Launch a Restaurant

What is Restaurant PR Public Relations For Restaurants involves storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - Restaurant Public Relations Agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” There are also two additional forms of media, but we’ll get to that in a second.  To secure earned media, PR Agencies That Work With Restaurants help journalists by giving them the tools they need to create relevant stories that pertain to their readers, viewers and listeners. It’s their job to maintain a client’s exposure by creating new, different and interesting ways to tell their story. How do you want the public to see your brand or business? What are you doing to support your community? Are you an expert in your field? These are all questions a publicist will ask when creating a narrative that positions you as a leader to the media.  Now more than ever, PR is pertinent when it comes to launching a restaurant and timing is everything!  How PR Can Help Restaurants?  The main need of restaurants is “more butts in seats.” But how do we do that? Is it internal, meaning what the restaurant needs to do with expanding it’s menu choices, creating a better experience, offering more engaging events, changing it’s hours, etc? Or is it external, which is PR, marketing, social media, positioning to support what they are already doing internally? It’s both actually…we work with restaurants to create programming that not only resonates with the guests but that generates media interest. We also...

Top 5 PR Strategies For Restaurants in 2021

Restaurants have taken one of the biggest hits in 2020 due to Covid-19 and millions of people in the hospitality industry lost their jobs overnight. For restaurant owners, it’s been a constant pivot and adaption of their business model. Opening, then closing, then opening again. It’s been an uphill battle and the sad reality is many have lost. But overall, we have a lot of restaurants who are continuing to push forward and are looking at 2021 with positivity and hopes for a better year. Below is a Simple Guide to How PR Helps Restaurants as we enter 2021 that will help them not only stand out, but survive.  The main need of restaurants is “more butts in seats.” But how do we do that? Is it internal, meaning what the restaurant needs to do with expanding it’s menu choices, creating a better experience, offering more engaging events, changing it’s hours, etc? Or is it external, which is PR, marketing, social media, positioning to support what they are already doing internally? It’s both actually...

5 Steps To Branding Your Restaurant

Branding your restaurant is so much more than a logo. But it’s also such a broad term that a lot of people are confused as to what it actually means. Below is a Simple Guide To Branding Your Restaurant and why it’s important. Branding falls underneath the marketing umbrella, helping your restaurant from it’s infancy or to reinvent itself.  You can use branding anytime during a restaurant's lifespan, but one thing remains the same. It’s about capturing an audience with a certain perception, maintaining it and developing a long-lasting brand identity, loyalty and awareness. The Branding Process For Restaurants is fun, exciting and inventive. Restaurant PR Agencies work hard to understand a restaurant from its inception and watch it grow or reinvent itself. Restaurant Branding is about creating the face of your restaurant or altering it a bit so it takes time. The process involves determining what you want your restaurant to exude to the public eye through name discovery, logo design, website development, content creation and giving it a voice, tone and recognizable personality. All of these elements (and more!) are discussed below. As stated above, it’s a process and as often mentioned in PR, it’s a marathon, not a race. Discovering who your restaurant is doesn’t just happen overnight and you need to take many elements into consideration when deciding on how you want your restaurant to look like or how you want a person to feel when they walk through the door. What colors? What scents? What sounds? It’s very calculated and well-thought out, but an exciting process! Understanding Public Relations For Restaurants Restaurant Public Relations involves storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists That Work With Restaurants connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount...

How PR Agencies Can Help Restaurants During COVID

The COVID-19 pandemic has thrown us all into a talespin. Regardless of who you are, it has affected you in some shape or form. Restaurants have taken one of the biggest hits in 2020 due to Covid-19 and millions of people in the hospitality industry lost their jobs overnight. For restaurant owners, it’s been a constant pivot and adaption of their business model. Opening, then closing, then opening again. It’s been an uphill battle and the sad reality is many have lost. But overall, we have a lot of restaurants who are continuing to push forward and are looking at 2021 with positivity and hopes for a better year. Below we’ll talk about ways PR agencies can help restaurants specifically during Covid-19 and how the vaccine will change the landscape.   Restaurant PR Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in a variety of different ways and on multiple platforms, but using a strategy to determine which methods work for your target audience is key. Leveraging media channels such as TV, radio and print to promote and create a “word-of-mouth referral” is paramount - it cultivates a positive public image and gives instant brand recognition and credibility. It’s also the hardest to obtain - PR agencies use their relationships with the media to tell your story and secure coverage for free, known as “earned media.” There are also two additional forms of media, but we’ll get to that in a second.  To secure earned media, Restaurant Public Relations Agencies help journalists by giving them the tools they need to create relevant stories that pertain to their readers, viewers and listeners. It’s their job to maintain a client’s exposure by creating new, different and interesting ways to tell their story. How do you want the public to see your brand or business? What are you doing to support your community? Are you an expert in your field? These are all...

5 Reasons to Choose Boutique PR Agencies Over Large Agencies

Small, but mighty. Grass roots and grit. Up close and personal. These are just a few things that describe a Boutique Public Relations Agency, but below are top reasons why businesses should choose a boutique over a larger firm. #1 - The person who pitches the business, handles the business When working with a larger firm or company, it is not unlikely that the person who pitches you their agency is not the person actually doing the work. This is very common. It’s not a good representation of their agency when once they have the business, they toss it to an entry level employee. Not always the case as you could work with someone else who is very good, but it’s still not the person you had the connection with and why you choose the agency, right? When you work with a Small PR Agency, the owners and top-level executives are with you every step of the way and actually doing the work…not just working on bringing in new business for the agency. #2 - Extension of your team As a smaller agency, it’s a close working relationship that often doesn’t feel like an outside agency at all. It’s one or two people who take the time to understand your business and get to know you. That comfort level of feeling like you have another team member opposed to a larger firm where you feel like a number. #3 - Intimate level of Service Along with feeling like an extension of your team, comes the close working relationship and intimate level of service from a Boutique PR Agency. They go hand in hand. An agency that takes the time to explore your brand, you, your goals and objectives, etc. This goes for customer service in general, having someone make you feel like “you’re in this together” and truly caring about doing the best possible job for you. #4 - You’re working with the owners As owners, we love working with other business owners and entrepreneurs and we know that our clients appreciate it as well. You get it and understand how hard they work. Plus, naturally as the owner of a business, you will work tirelessly to succeed. “When your name is on the door,” you get it done no matter what it takes. #5 - We make our time count A lot of people love working corporate jobs – they feel safe, structured and directed. But others, like us,...

5 Tips For Running a Business During COVID

Businesses across the board were completely blindsided when COVID-19 hit and have been working tirelessly to save their jobs ever since. But after the initial shock was gone, people got to work and showed the world they weren’t giving up without a fight. From adapting business models to new business ideas to fill needs, people have been learning as they go, but are better for it. Below are five top ways to navigate this time: Strategy #1 - Pivot & Adapt The word “pivot” has been used over and over again because it’s a great way to describe what businesses have been doing since the pandemic started. The key is being ready for change at a moment’s notice and being able to constantly adapt. Adaptation during this is one of the differences between businesses who have been able to stay afloat and others who’ve had to close their doors. Strategy #2 - Determine The Need Ok, so you’ve pivoted & adapted…and part of that adaptation is determining what the current needs are of consumers. After the pandemic started, the need was toilet paper, then it was flour, then the meat shortage happened. All of these “needs” spawned adaptations in businesses and even new business ideas. That’s what business is anyways, creating a product or service that fills a need or void. Find your customers' needs or your communities and pivot if need be. Strategy #3 - Adjust Your Budget Everyone is suffering – people are losing their jobs yet local businesses need consumers to keep shopping to support them. Make it easier for people to buy, but without you losing the profit you need. Understand that right now is about getting by, not necessarily making money so make the adjustments necessary to do so. Make your consumers feel good about purchasing from you as they will remember down the road. Strategy #4 - Give Back Determine what you can do to fill a need and help your community. Is it donating a product or service you sell? Volunteering at a shelter or preparing food at a soup kitchen? Whatever it is, do what you can to support your community during this time of need. Some businesses are offering things complimentary, others are discounting, but overall they are showing consumers they understand and are doing what they can to still encourage you to work with them. Strategy #5 - Be An Advocate Show your clients and/or consumers that you are here...