Since 2013, BB has managed a local and national media outreach campaign for the opening in 2013, along with supporting additional locations in Chicago and south suburban Hazel Crest. From medical advice to heralding her many mission trips around the globe, positioning Dr. Nicole Williams as an expert is top priority in the overall campaign. Media coverage includes: InStyle, Shape, Chicago Sun-Times, CBS, WGN, Chicago Tribune, FOX, Health, Black Doctor, NPR and more.