Everything you need to know about Public Relations: what it is, how it works, and how PR can help your business succeed.
Explore the most commonly asked questions below.
Ready, set, go!
How much do PR firms charge?
On average, PR services can range from $2000 - $10K+ per month depending on your business type and scope of work. The cost of PR services is based upon the amount of time needed to accomplish your goals and objectives. Additionally, the price also changes if the scope covers ore than traditional media relations, such as social media, SEO, branding, and other integrated marketing services.
What do publicists do?
Publicists represent brands, people, businesses, companies and organizations. They pitch their clients to the press to garner earned media placements. They also position their clients through opportunities that will help promote them to the public including speaking engagements, networking events, paid partnerships and more.
What standard services does a PR agency offer?
Standard PR agency services cover media relations, aka working with journalists, editors, producers and more to garner earned media aka free media coverage. Yet, a lot of PR agencies offer Influencer Marketing, Social Media, Advertising, Branding and overall strategy because all of these items work in tandem under the Marketing umbrella.
Do I need a publicist?
If you need help telling your story to the media, you need a publicist. If you need help promoting yourself and what you or your business does, you need a publicist. If you need help with developing a strategy to position yourself as an expert in your field, you need a publicist. If you can do these things, but don’t have time, you need a publicist.
What type of business benefit the most from hiring a publicist?
New businesses, businesses hosting an event or promotion, businesses launching a new product or service AND any businesses looking to tell a story. The media want to publicize stories that are new, different, timely or topical. A business opening or offering something unique is perfect for PR along with a business trying to change their image with new services or a new look.
How to get the most out of a PR agency?
Communicate and make sure you are keeping your PR agency in the loop regarding all internal and external happenings. By using them as an extension of your team, they will be able to promote your business more and push your message out to the media.
How to choose a PR agency?
When choosing an agency that is right for your business, start by researching agencies that specialize in your industry. Media relationships are the backbone of their business and you want to find someone who has established connections with key journalists you are looking to target.
How to evaluate a PR agency?
To evaluate a PR agency, give at least 90 days. Most media work on lead time, anywhere from 3 weeks to 3+ months, so they need that amount of time to get the ball rolling. PR is a marathon, not a sprint, so you need to keep that in mind when determining their value.
How to sell yourself to a PR agency?
For a PR agency to take you on as a client, you need to have a story to tell. Do you have a newly-opened or soon-to-be open business, compelling story or a new, different or timely idea, promotion or event? PR is the perfect fit to build buzz and generate media attention.