Spearheaded local PR campaign in 2014 for rebrand of small café into larger restaurant & store space, new location and positioning of consumer packaged goods (CPG) including food & pantry items. Campaign included media tour, private media preview luncheon, local target pitching and grand opening event. Media coverage included: FOX, WGN, WCIU, ABC, Michigan Avenue, RedEye, Chicago Tribune, Eater, Racked, Crain’s Chicago Business and Time Out Chicago.