Launched recently opened Lena Rose Natural Beauty in 2017 and positioned owner Jenny Duranski as a green beauty expert. Telling Jenny’s story was crucial as the opening of her store and spa was born out of her own experience as a nail technician working in a field that was making her physically ill. After much research and determination, she traced it back to the products she was using on her customers and vowed to begin only focusing on green beauty products. Media coverage includes: WWD, Beauty Independent, ABC, WGN, Michigan Avenue and more.