Yay! You’re officially a Bettie Bomb client! When you start working with us, we want every client to understand the process, roles, expectations and most importantly, have open & honest communication. We begin with a kick-off call or meeting, which is a deep dive into your business. We use this time to learn about your goals, objectives, struggles, successes and overall, what you are looking to achieve. What is your message? What are you trying to promote? What story are you telling? We help you determine what is newsworthy and the best approach to communicate your message.
All new clients walk away with a list of deliverables from brand assets to background information, while we get to work on creating a plan of action to best suit your needs. This process happens in the first week and jumpstarts our working relationship into the next step focused on strategy & creating a full-scaled plan of action. This process happens in the first week.
Light the Fuse
This is the fun part! We create, strategize & plan. It’s a collaborative process, deciding together which ideas to implement and fully execute for your brand. After the plan is finalized and approved by YOU, we begin developing a strategy, creating content and aligning your message. We take anywhere from 2-4 weeks to build brand assets, determine key messaging, draft press materials, schedule video/photos shoots and organize your information so we can deliver it in a clear, concise and meaningful way. Regardless of what services are chosen, we are clear about timing and expectation.
We’re officially armed & ready with our plan of action & ready to communicate. We begin telling the world your story and keep you informed every step of the way. We’re communicative via email, text and social media, plus connect via biweekly conference calls and bimonthly to quarterly in-person meetings.
We use the goals set in place during onboarding, to develop how we measure your brand’s results and the overall impact of your campaign. For PR, we want to look at media metrics such as audience reach, impressions and print circulation, while for Social Media we focus on engagement, reach and conversions. At the end of each month, we send a full report including these measurements and earned media.