As an integrated PR and marketing agency focusing on Chicago and South Florida markets, Bettie Bomb provides top-notch PR & marketing services integrating traditional media relations, advertising, social media marketing, influencer marketing, content marketing, direct mail marketing, and SEO. Our comprehensive marketing and public relations strategies have helped our clients reach, connect, and engage with their target audience while building an unforgettable brand identity.
Who We Help
Hospitality
With experience working alongside the country’s top chefs, independent restaurants, cutting-edge fast-casual concepts, BB provides an innovative, modern approach to a hospitality campaign. As one of the Top Restaurant PR Firms in Chicago and South Florida, we create the best formula for everything from catapulting careers to launching weeks-long reservation lists.
Retail & Fashion
Consumer Packaged Goods (CPG), Retail stores, E-commerce, Fashion labels…all have a product to sell and we help put it on the highest platform. From magazines and social media to store shelves and influencer hands, we’re a Retail & Consumer Brand PR Agency that places your product strategically to your target audience. Where do you want to see your product next?
Tourism
With many success records working with resorts, hotels, cruises, and other tourism businesses, we know how to capture tourist attention and generate interest around your offerings. Having helped our clients navigate through the pandemic and post-pandemic landscapes, we are the public relations partner you need to reach the next level.
Events
Build buzz. Identify your target audience. Spread the word. We’re one of the Top Event PR Companies in Chicago and South Florida and we take your planning efforts to the next level with ground support, planning and a strategic communication process. The COVID-19 pandemic launched us into a completely virtual world, even more than we were in
Wellness & Beauty
Physicians, beauty brands, fitness instructors, alternative medicine and beyond. We position you as an expert, go-to source for the media. From weighing in on important news topics to providing the most up-to-date health information to consumers, BB aligns your message, establishing you as a leader in your industry. Inform, engage and stand out in your field.
Non- Profit
Spotlighting your cause is paramount. As one of The Best Nonprofit PR Firms in Chicago and South Florida, Bettie Bomb supports non-profit organizations in their overall mission by focusing on spreading awareness across multiple platforms. Charity event assistance is key – not only maximizing exposure for ticket sales, but generating sponsorships, auction items and donations is crucial to your fundraising initiatives.
INFLUENCER MARKETING
A successful marketing campaign is more than traditional media relations. Bettie bomb works with Chicago’s top influencers to bring authenticity to your content. When choosing influencers, we evaluate account reach, engagement quality, and niche specialties to find the best fit for each client and brand. We also work with hyper-local influencers to boost our clients’ local reach.
CONTENT MARKETING
Bettie Bomb creates, publishes, and distributes fresh content to help you reach and engage your target audience without “selling your brand.” We create social media posts, blogs, marketing emails, videoes, audio, case studies, infographics, and more.
DIRECT MAIL
Direct mail = direct to consumers. Skip the “middle-woman” of advertising or PR and market straight to the source. Our direct email campaigns incorporate email, text, or postal mail in the form of e-newsletters, brochures, catalogs, and postcards. Taking care of the whole lifecycle from design, and production, to distribution, you won’t ever have to worry about getting involved in the complicated process. Sit back, relax, and enjoy the results.
SEO
Today’s SEO is so much more than finding the right keywords. Bettie Bomb works with the best SEO professionals in the industry to analyze your target audience’s search intent, search behavior, and customer journey stages to serve the most relevant content to your future customers the moment they make a search.
SOCIAL MEDIA
It’s not just about #hashtags. Engage with your digital audience by having a game plan that complements your PR campaign. BB keeps a consistent message, aligning your communication whether consumers are on your Instagram page or website. We measure user growth and engagement, build content, target key audiences, increase brand exposure and broaden your customer reach across all social media channels.
ADVERTISING
A fully integrated marketing approach is key and advertising can make the impact for your brand. Whether it’s a print ad in a glossy magazine or a radio spot promoting your big event, BB consults with clients to create a vision. We assist with tactical messaging, build overall advertising strategies, and work with trusted partners to bring your ideas to life.