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PR & Marketing

Marketing is an umbrella. It covers so many different methods and tactics to “get the word out” about your business, but bottom line, it’s how we position your brand and overall message. PR is how we communicate that message to an audience. We’re storytellers. Managing how you tell it, where and to whom is our strategy. Media is the bee’s knees, but there are other methods to the publicity madness. BB leverages all forms to cultivate a positive image, brand recognition,credibility, and the coveted “word-of-mouth” referral. We help you get there.

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Influencers

#Awareness. #Engagement. #Authentic. Knowing that a successful marketing campaign is more than traditional media relations, BB works with Chicago’s top influencers bringing authenticity to your content. We select influencers who are a natural fit for your brand, creating relatable content and better engagement

SEO

If only you could be one of those businesses listed first on Google...you can! Search Engine Optimization (SEO) gets your business to rank high by optimizing your content to be discovered through organic search results on any search engine. We work with you to have the exact website verbiage you need to be a favored source on Google and beyond.

Content

Have you ever heard the phrase “fresh content?“ This is key to reaching your target audience through the side door. We create, publish and distribute different forms of content that engages your audience without “selling your brand.” Social media copy, blogs, e-newsletters, plus video, audio, case studies, infographics and more.

Social Media

It’s not just about #hashtags. Engage with your digital audience by having a game plan that complements your PR campaign. BB keeps a consistent message, aligning your communication whether consumers are on your Instagram page or website. We measure user growth and engagement, build content, target key audiences, increase brand exposure and broaden your customer reach across all social media channels.

Direct Mail

Think direct to the consumer. Skip the “middle-woman” of advertising or PR and market your business straight to the source. Email, text or postal mail including e-newsletters, brochures, catalogs or postcards. BB handles the design process, printing and targets your key audience for distribution.

Advertising

A fully integrated marketing approach is key and advertising can make the impact for your brand. Whether it's a print ad in a glossy magazine or a radio spot promoting your big event, BB consults with clients to create a vision. We assist with tactical messaging, build overall advertising strategies and work with trusted partners to bring your ideas to life.