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Crisis PR: How We’ve Supported Our Clients During the COVID-19 Pandemic

The COVID-19 pandemic has thrown us all into a talespin. Regardless of who you are, it has affected you in some shape or form. As

PR & Marketing: What does it really mean anyway?

PR & Marketing. Marketing & PR. They cross over so much that the line gets very blurred and even we have trouble explaining! Next,

Client Spotlight – Fry the Coop & Found Kitchen

PR & Marketing. Marketing & PR. They cross over so much that the line gets very blurred and even we have trouble explaining! Next,

Women’s Small Business Month

October is Women’s Small Business Month and we are so proud and honored to work with so many fellow female-led businesses!!!! Be

What is Bettie Bomb

In a nutshell, we’re two ladies with a mutual love for Public Relations and a passion for telling your story. As business owners

How Rebecca Started Bettie Bomb

I love being an entrepreneur. One of its greatest benefits, is that I’m in control of my own time. I have worked from my home of

How Laura & Rebecca Joined Forces

How We Got Started in the PR Industry We both started in the PR industry in Chicago working together at Elizabeth Berger Associate

A Simple Guide to Public Relations

Welcome to the fast-paced, ever-changing world of Public Relations!! If you’re reading this, then you probably want to know

A Simple Guide to Public Relations

Welcome to the fast-paced, ever-changing world of Public Relations!! If you're reading this, then you probably want to know more about what Public Relations or “PR” is, isn't, and answers to other Frequently asked Public Relations Questions. Well, you're in the right place. We answer everything you want to know and if we don’t, please contact us through our website or email us at info@bettiebomb.com, we’d love to hear from you!  This guide will explain the ins and outs of clients, day-to-day work, why it’s important for businesses, how we bring on new clients and everything in between. But everyone is different...

How Laura & Rebecca Joined Forces

How We Got Started in the PR Industry We both started in the PR industry in Chicago working together at Elizabeth Berger Associates in 2003. We actually only worked together for about 8 months, but we connected instantly over our love of healthy eating, coffee and home workout DVDs! We had so much fun working together on clients such as Le Colonial, Sal & Carvao, SCOOZI!, Vong’s Thai Kitchen, Shaw’s Crab House and more. We parted ways as I left to start my own public relations agency, Bettie Bomb, and Laura began to work for other top PR agencies in Chicago. But we stayed close friends…weddings, showers, bachelorette parties, birthdays and now our kids birthday parties, we’ve remained in each other’s lives. Over the years, especially after children, when the balance of PR agency life and kids was becoming very stressful for Laura, I would ask, “so when are you coming to work with me?” But I knew it was a huge jump for her with a lot of unknowns. I understood completely. I made the leap when I was a naïve 25 year old, before kids and when I thought I had “learned it all” at Elizabeth Berger Associates. I couldn’t have been more wrong, but I don’t regret my decision. I learned on my own along the way and it made me learn quicker!  How We Came To Work Together 15+ years, two husbands named Mike, five kids, three pups and MANY clients later, Laura called me on March 23, 2020 to tell me she had been let go due to COVID-19. She called me as a friend, to vent and just talk. We were talking about solutions, how crazy it was being home with the kids, e-learning and also, how I had been hit, losing over half of my clients. It was a stressful and scary time for so many people. But this was what needed to happen. Laura had just had her third child and balancing three kids with agency life was becoming too much. Something needed to change. First, we started talking about her working with me while she found another permanent position. But by the end of the conversation, it turned into us working together as partners to grow the business. Even during the scariest time and dealing with the unknown of COVID-19, it was the first time Laura’s tone had changed when I asked the question. She was...

How Rebecca Started Bettie Bomb

I love being an entrepreneur. One of its greatest benefits, is that I’m in control of my own time. I have worked from my home office for 15 years and have the incredible luxury of balancing my time between work and family under one roof. That being said, it comes with its stresses, but this year’s pandemic was a new one. Humble But Ambitious Beginnings First, let’s go back to 2005…I decided after two years in the Public Relations industry that I wanted to work for myself. So, at 25 years old, I formed an S Corp, found one client and that was it! Bettie Bomb, Inc. was born in October 2005 and it was exciting. From there, I definitely had my struggles and successes. Dealing with client loss and trying to promote my brand was difficult, but I pushed forward and slowly gained more and more confidence in doing so. I slowly started partnering with other independents on projects, which I loved. It felt good to be on a team. I also started hiring freelancers, which allowed me to take on more business. I started to see how not only partnering, but building my own team was a pathway to success. But as a business owner, I still felt…alone. I saw so many things I wanted to do, yet with no time to do it. I was always so busy running the business, that I couldn’t step out and look at it with a different perspective. I continued on, growing my clients and partnerships with others in the industry, but still knowing there were more services I wanted to offer and things I wanted to change. Running a PR Company During Coronavirus I lost over half of my clients overnight due to the pandemic, yet that was nothing new for me. During the 2008 recession, I lost all of my clients. I knew what I needed to do to rebuild and was getting into the mindset to do so.  Crisis Management During COVID For my current clients, it was all about crisis management and how to best support them during such a turbulent time. With many clients in the hospitality industry, it was letting the media know they were still open, practicing safety precautions and feeding the community. But it was a constant pivot as things changed daily. Enter Laura The next week, my longtime friend and colleague called me...

What is Bettie Bomb

In a nutshell, we’re two ladies with a mutual love for Public Relations and a passion for telling your story. As business owners, we work with clients who share our professional vision and love to help local entrepreneurs just like us. Now here is the more formal version of who we are… A Boutique Chicago PR & Marketing Agency Founded in 2005, Bettie Bomb is a collective communications agency based in Chicago, Illinois. We offer a suite of PR & Marketing and Branding  services from trusted industry partners under one creative umbrella. We work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most. Female-Owned Public Relations Agency  We are a female-owned boutique agency specializing in all things lifestyle: Food Fashion Hospitality Retail Health & Wellness Medical Consumer Philanthropy Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small...

Women’s Small Business Month

October is Women’s Small Business Month and we are so proud and honored to work with so many fellow female-led businesses!!!! Bettie Bomb prides themselves on supporting other women entrepreneurs and providing a positive platform to herald their accomplishments and every other bad ass thing they do! Empowered women, empower women and we truly love telling their stories. ...

Client Spotlight – Fry the Coop & Found Kitchen

PR & Marketing. Marketing & PR. They cross over so much that the line gets very blurred and even we have trouble explaining! Next, you start throwing in traditional and digital forms and our communication-focused heads start to spin. We thought this would be a good place to try and break down each one while also connecting the two, because they are very much connected....

PR & Marketing: What does it really mean anyway?

PR & Marketing. Marketing & PR. They cross over so much that the line gets very blurred and even we have trouble explaining! Next, you start throwing in traditional and digital forms and our communication-focused heads start to spin. We thought this would be a good place to try and break down each one while also connecting the two, because they are very much connected....

Crisis PR: How We’ve Supported Our Clients During the COVID-19 Pandemic

The COVID-19 pandemic has thrown us all into a talespin. Regardless of who you are, it has affected you in some shape or form. As both a small business owner and PR agency, we felt the effects on both ends. We're trying to cater to our clients who’ve had to shutter their doors abruptly and alter services to remain open. While at the same time...