How PR Can Help Entrepreneurs: A Quick Guide
How PR Can Help Entrepreneurs When it comes to new businesses & entrepreneurs, PR is great because it builds buzz organically and spreads awareness through unbiased, credible journalists and news outlets. Consumers don’t know your brand yet so you need to create trust and allow them to read honest consumer depictions of your brand. It is also a great platform to position entrepreneurs and their growing businesses. The media love to hear about local business owners and as they grow, national media love to hear about their success stories! Below we’ll talk about How PR Helps Entrepreneurs and the benefits they can...
What is Paid Media? A Simple Guide
What Is Paid Media? You’ve heard this before, but What Does Paid Media Mean? Exactly that...
PR For Chicago Restaurants: Things I’ve Learned
Building relationships is key for any industry, but especially restaurants...
How To Generate Placements For Restaurants
Giving your restaurant a “face” is one of the top ways to position and give credibility to any business. ...
5 Ways PR Can Help Luxury Hotels
What is Public Relations? Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. As Top Chicago Publicists, we connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light. Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in...
How PR Can Help You Launch a Restaurant
Have you heard of the saying, “Timing is Everything?” In Restaurant PR, this is the most important aspect, especially when it comes to a restaurant launch...
How PR Agencies Drive Traffic For Restaurants
Earned media is one of the top ways to drive traffic to restaurants as it establishes credibility and trust with consumers....
A Simple Guide To Influencer Marketing
Marketing is a big umbrella, encompassing so many different strategies & tactics to promote and position your product or service. Public Relations, Advertising, Social Media, Branding, Search Engine Marketing, Influencer Marketing, Direct Marketing, Digital Marketing and Content Marketing...
Top 5 PR Strategies For Restaurants in 2021
Restaurants need to Have the Ability to Pivot & Adapt...
5 Steps To Branding Your Restaurant
Branding your restaurant is so much more than a logo. But it’s also such a broad term that a lot of people are confused as to what it actually means. Below is a Simple Guide To Branding Your Restaurant and why it’s important. Branding falls underneath the marketing umbrella, helping your restaurant from it’s infancy or to reinvent itself. You can use branding anytime during a restaurant's lifespan, but one thing remains the same. It’s about capturing an audience with a certain perception, maintaining it and developing a long-lasting brand identity, loyalty and awareness. The Branding Process For Restaurants is fun,...