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Bettie Bomb / Posts tagged "Earned Media"

How PR Can Help Entrepreneurs: A Quick Guide

How PR Can Help Entrepreneurs When it comes to new businesses & entrepreneurs, PR is great because it builds buzz organically and spreads awareness through unbiased, credible journalists and news outlets. Consumers don’t know your brand yet so you need to create trust and allow them to read honest consumer depictions of your brand. It is also a great platform to position entrepreneurs and their growing businesses. The media love to hear about local business owners and as they grow, national media love to hear about their success stories! Below we’ll talk about How PR Helps Entrepreneurs and the benefits they can...

5 Ways PR Can Help Luxury Hotels

What is Public Relations? Public Relations, aka PR, is storytelling, building awareness and shaping a brand’s image through different forms of communication. Basically, an overall method of strategizing the spread of information to the public through traditional & social media, partnerships, events and more. As Top Chicago Publicists, we connect with the ultimate gatekeepers, the media, to target audiences across the globe and craft newsworthy story angles to convey messages in the best possible light.  Simply put, it’s communicating your message to an audience. It’s how you tell your story, where you tell it and to whom. Storytelling can be done in...

5 Steps To Branding Your Restaurant

Branding your restaurant is so much more than a logo. But it’s also such a broad term that a lot of people are confused as to what it actually means. Below is a Simple Guide To Branding Your Restaurant and why it’s important. Branding falls underneath the marketing umbrella, helping your restaurant from it’s infancy or to reinvent itself.  You can use branding anytime during a restaurant's lifespan, but one thing remains the same. It’s about capturing an audience with a certain perception, maintaining it and developing a long-lasting brand identity, loyalty and awareness. The Branding Process For Restaurants is fun,...