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Bettie Bomb / Posts tagged "Paid Media"

A Simple Guide to Crisis Management PR

Crisis Management is how a business or organization deals with a sudden emergency situation. In many instances, a larger business already has a protocol in place in case of an emergency, but some situations, like COVID-19, are unique and unexpected where businesses have to quickly manage how they’re going to handle the affair. Proactive is the key word in crisis management, and in many circumstances the first 24 hours are key. How your crisis is handled will make or break the situation at hand. For a sudden crisis that takes place at your business, you may need to loop in...

5 Tips To Build & Manage Your Personal Brand

Personal Branding is about creating the face of your business and promoting yourself. Determining what you want your brand to exude to the public eye through name discovery, logo design, website development and content creation. It also can be identifying your brand with a symbol such as the Nike “swoosh” or McDonald’s “golden arches.” Visual elements are key such as logos, colors, fonts & photos, but also intangibles such as brand voice, tone and overall personality. Below we’ll talk about what Branding is exactly, plus the top ways to build and manage your brand. Different from PR & Marketing, Marketing is...

A Simple Guide to Generating Earned Media

You’ve probably heard the term “earned media” before, but what does it mean exactly? We’ll delve into what earned media is, along with the different types of media, which are considered earned, what’s the difference between earned and paid, plus how you choose the best form of media for your business or brand.  PR is the practice of managing the release and spread of information, but simply put, it’s communicating your message to an audience using different methods. Earned media is one of the methods and for most brands, the best. Using earned media and methods is all about how you...

A Simple Guide to Creating a PR Plan

For your PR Campaign, an overall method of strategizing the spread of information to the public through traditional & social media, community relations, partnerships, events and more is key! PR Plans take the strategy and put it on paper. It is the basis of what needs to be done and strategically outlines the entire process providing a crystal clear outlook for PR Agencies and the brands they help.  Below we’ll discuss exactly what a PR Plan is, what it consists of, why you need it and much, much more. Publicists connect with the ultimate gatekeepers, the media, to target audiences across...