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Bettie Bomb / Posts tagged "Publicity"

How PR Can Help Entrepreneurs: A Quick Guide

How PR Can Help Entrepreneurs When it comes to new businesses & entrepreneurs, PR is great because it builds buzz organically and spreads awareness through unbiased, credible journalists and news outlets. Consumers don’t know your brand yet so you need to create trust and allow them to read honest consumer depictions of your brand. It is also a great platform to position entrepreneurs and their growing businesses. The media love to hear about local business owners and as they grow, national media love to hear about their success stories! Below we’ll talk about How PR Helps Entrepreneurs and the benefits they can...

PR Trends For 2021

After a year like 2020, this new year has a whole new set of challenges. It also created a lot of trends due to the abundance of pivoting and adapting everyone had to do, including the media. News stations we’re inundated with COVID-19 updates, breaking political news and more. So what does 2021 look like on the PR front? Let’s dive in! Everything is Online This is nothing new, but it’s definitely amplified after last year. With print closing up shop and moving online, plus everything moving to virtual or digital due to the pandemic, this is the main source of news....

Branding On A Budget

As a Top Chicago Branding Agency take it from us when we tell you that Branding is about creating the face of your business. Determining what you want your brand to exude to the public eye through name discovery, logo design, website development, content creation and giving it a voice, tone and recognizable personality. 5 Branding Tips For Businesses That being said, this can take a long time and a hefty price tag. So how can a business make this happen on the cheap? Below we’ll talk about Branding Basics to focus on and some ways you can get it done in-house...

What Are Brand Assets

We like to consider ourselves one of The Best Branding Agencies in Chicago so take it from us when we say that creating the face of your business it critical to its success. To do so, you'll need to determine what you want your brand to exude to the public eye. Your logo, website and overall content are all known as Brand Assets. Some of the most identifiable brand assets are the Nike “swoosh” or McDonald’s “golden arches.” These visual elements including logos, colors, fonts & photos are key, but also intangibles such as brand voice, tone and overall personality. Common...

A Simple Guide to Instagram For Businesses

Looking for help with Instagram? You're in the right place! We fancy ourselves one of The Best Instagram Marketing Agencies in Chicago! Instagram is a powerful Marketing Tool For Businesses & It's one of the most popular social media platforms. From gathering insights to selling products, Instagram keeps introducing tools to help business owners succeed on the photo-sharing social media platform. If you don’t have a Business Instagram Account now is the time to get one!  With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram. As a Chicago-Based Social Media Marketing...