For two consecutive years (2014 & 2015), teamed up with Orsi PR in LA to launch the Chicago initiative focused on providing lifeguards with a new look from Tommy Bahama. Working with the Chicago Park District, Tommy Bahama sponsored new uniforms to all 300 lifeguards throughout the city and hosted media meet & greet at MIchigan Avenue Tommy Bahama store. Media coverage included: WBBM Radio, Michigan Avenue, Chicago Tribune, NBC, WGN, Chicago Sun-Times, Forbes, FOX, ABC and more.