Time Out Market Chicago
A Public Relations Case Study on Post-Covid PR Strategies
Bettie Bomb was hired and remained working with Time Out Market Chicago, Chicago’s largest food hall, as it reopened after being shut down due to COVID. With almost all new vendors and programming, it was important to make a splash and treat this ultimately as a new opening.
Why Hire Bettie Bomb
Regaining Momentum
After a long shut-down due to the pandemic, Time Out Market needs to leverage our PR services to reconnect with local audience, letting them know that they have reopened while highlighting their brand new list of vendors.
Strengthening Positioning
Chicago is no short of food courts. Therefore, one of our biggest targets is to establish Time Out Market Chicago as second-to-known. The goal is to position TOM Chicago as the best of the city under one roof, and highlight its ever-evolving vendors and concept.
Company Overview
Time Out Market Chicago is a food and cultural market that brings the best of the city together under one roof — based on editorial curation.
Time Out Market Chicago is located in the historic Fulton Market District. Spanning 50,000 square feet, it features 18 eateries, three bars, a demo kitchen, a rooftop terrace, and a video-installation wall all in one space.
Guests can expect to dig their fork in the city’s most delicious dishes, cooked by some of the best home-grown Chicago chefs and paired alongside an innovative beverage menu of local brews, wines, cocktails, and non-alcoholic options as well as cultural experiences.
The Needs
The market was closed for close to a year due to COVID-19, and was important for consumers to know that it had re-opened. Time Out Market Chicago also has a consistent rotation of activations that need to be promoted along with a rotating list of vendors featured at the market.
Public Relations After Covid-19
Having a good head-start is critical to jumping back into the flow after shutting down due to the pandemic. Therefore, Bettie Bomb kicked off Time Out Market Chicago’s PR campaigns with a progressive media and influencer preview, followed by several news segments and buzz surrounding the opening. Additionally, we made sure to create a constant flow of media surrounding new vendor announcements and activations throughout the year.
Our Results
Eye-Grabbing Reopening
With a progressive media and influencer preview, the reopening of Time Out Market Chicago gained instant local buzz, community attention, and coverages from various outlets.
Continued Coverage
Time Out Market Chicago, its talented vendors, and unique activations have consistently remained in the media since reopening with regular segments on all local news stations and online and print features.
Regaining Momentum After the Pandemic
Looking for a PR Agency to help with building momentum after closing down due to the Covid-19 pandemic? Come talk to us! Let us help you return strong and ride the uprising wind in the spotlight.