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Building Brand Awareness Thru Marketing With Influencers

Bettie Bomb spearheads national and the Chicago market for EVEREVE with a fashion influencer marketing strategy supported by media relations. With a monthly paid partnership budget, we target and vet influencers for brand ambassadorship and one-time posts.

evereve logo for fashion marketing public relations case study

Women’s Fashion Marketing Goals

Create brand awareness for EVEREVE

Highlight the launch of their in-house label, The EVEREVE Collection

Create buzz around the soon-to-be 100th store milestone in 2023

Company Overview

Evereve is a coast-to-coast women’s fashion retailer with a boutique feel, high-touch personal service, and curated collection of elevated, contemporary, and versatile brands including Paige, Velvet, Sundry, Agolde, and their own best-selling line. Evereve operates 96 stores across 33 states, a successful e-commerce platform at evereve.com, and Trendsend, their digital personal styling service.

The Needs

EVEREVE is having tremendous growth throughout the country with soon-to-be 100 stores, e-commerce and Trendsend, a personalized subscription styling service, but brand awareness is still a key focus and overall need. Heralding a unique brand voice balanced with a rapidly growing business scale calls for an effective solution to increase EVEREVE’s brand visibility and recognition.

evereve fb vegan leather post

Marketing with Influencers

Start with EVEREVE’s largest market, Chicago (11 locations), Bettie Bomb garnered regional exposure to generate buzz around the brand and their new in-house label, The EVEREVE Collection.

Using traditional media and social media influencers marketing, Bettie Bomb targets Chicago outlets as well as hyperlocal media around each store location. Meanwhile, Bettie Bomb targeted a vast array of influencers that match the store’s demographic as part of EVEREVE’s paid partnership strategy while diversifying to hit all different sub-groups.

Furthermore, Bettie Bomb highlighted EVEREVE’s status as a woman-owned business with Founder Megan Tamte, telling their brand story along with angles of being a husband-and-wife business, positioning both Megan and Mike Tamte.

Our Results

Spike In Sales

Influencer visits and social posts brought a dramatic spike in sales for EVEREVE’s Chicagoland locations.

In-house Label

Created a strong narrative around the brand’s evolution with the launch of The EVEREVE Collection with a special focus on denim.

Brand Growth

Garnered national stories and interviews with Megan and Mike Tamte about the brick-and-mortar growth of EVEREVE within six months.

Marketing With Influencers

Aren’t you curious how you can leverage influencer marketing, social media, and traditional PR to boost your brand awareness and highlight your brand identity? Send us a message and let’s see what magic we can make!