Destination Broadway
Marketing for the arts and the future of talented youth
Bettie Bomb works with Broadway Actress & Author Tiffany Haas, her new book, Waiting in the Wings, and her musical theatre training intensive, Destination Broadway, in Orlando, Florida.
Why Hire a Publicist
Tell Tiffany’s story of 15 successful years of Broadway career and her passion for lifting up future artists.
Highlight her “Second Act” — her new identity as a an author, entrepreneur and mentor.
Bring attention to Waiting in the Wings and Tiffany’s position as an expert mentor in the arts.
Boost brand awareness to increase book sales and Destination Broadway’s audition submissions.
Company Overview
Destination Broadway is a one-week intensive premier musical theatre training program in Orlando, Florida for young aspiring performers ages 8-18. Every summer students get the chance to work daily with Broadway music directors, choreographers, performers, casting directors, talent agents, and accompanists. Topics covered vary from individual coaching for vocal auditions and how to create the perfect resume to learning how to conduct themselves at an audition.
The Need
Tiffany launched her book without the support of a PR agency, only relying on her Publisher for publicity and exposure. As a result, Tiffany largely missed out on the potential exposure her book launch could have brought toward Destination Broadway. She also launched right before the pandemic, making the subsequent marketing for the arts — her musical training program even more challenging.
Marketing For The Arts: Strategies and Solutions
Bettie Bomb developed a national strategy that involves regional book signings across the country. This initiative is focused on hitting one city per month to set up book signings along with dance studio visits to coordinate auctions for Destination Broadway. For each city we visit, we pitch the local media regarding the book signing and audition, giving both entities the exposure
In addition, we worked with a video production team to create a media reel, which is a 90-second montage of interviews and on-stage performances. This is crucial when positioning her for national media consideration.
Our Results
Increased Appearances
Set up booking signings in Cincinnati, Tampa, Orlando, and Richmond along with secured TV appearances in all areas.
Reaching For Nationals
Built Tiffany’s presence and broadened her media reel for national broadcast consideration (i.e. TODAY, Good Morning America).
Pandemic PR:
Virtual Book Tour
Facilitated a Virtual Book Tour hitting 20 outlets with her book submitted for review consideration and top awards, bringing credibility to media outlets.
Step Into The Spotlight
Need help marketing for the arts? We’ve got you! You’re doing all the hard work. Let the best PR agency in Florida bring you the attention you deserve.