Top 5 Ways PR Can Help Physicians
How PR Can Help Physicians
Want to be known as one of the top doctors in your field, community and beyond? Positioning yourself as an expert and showing leadership is a great way to do so. Especially when it comes to stories in the health & medical field, the media are always looking for expert sources to weigh in, comment and interview. Be that expert source. Gain notoriety by being featured in the newspaper, on TV or in a magazine. This will not only position you as a thought leader in your industry, but to potential patients. Featuring these media placements on your website gives you more credibility and separates you from the competition. Below are five ways of how PR can help physicians:
#1 – Be an Expert
Know and understand trends, new studies and quick facts in your industry and again, be a thought leader. Share your expertise any chance you can and position yourself as the expert. Make the media come to you next time there’s a story that relates to your industry.
#2 – Signature Services
Every physician or medical facility is “known for” something. Is it a service? Friendly bed-side manner? A top provider of ___________? Make this the backbone of your business and a physician they can count on for these offerings, services or expertise.
#3 – What’s New
To leverage the media, you need to angle your brand while remembering the media is interested in ideas that are new or different. What is your facility offering that no other physician is? Or is it one of the many health awareness months and they’ve created something super creative or thought provoking? Think outside the box.
#4 – Know Your News
Is there national news that you can weigh on and talk about as it relates to you? Media love when you can comment on a breaking story and serve as an expert source. Always think about how your story or expertise can pertain to the day-to-day news.
#5 – Tell Your Publicist Everything
To be successful, brands need to remember that they will get out what they put in. Your working relationship with your PR Agency has to be a close one so they can do their job successfully. Leveraging PR to help your brand succeed is making sure your team (i.e. PR agency) has all of the most up-to-date and accurate information to share with the media and position your business..
About Bettie Bomb
Founded in 2005, Bettie Bomb is a collective communications agency, offering a suite of services from trusted industry partners under one creative umbrella. PR, Marketing, Social Media and beyond…we work as an extension of your team, creating personalized campaigns, building awareness and telling your story when it matters most.
We are a female-owned, boutique agency specializing in all things lifestyle: food, fashion, hospitality, retail, health & wellness, medical, consumer and philanthropy. Partners Rebecca Kussmann & Laura Collins work closely with businesses & organizations to target key audiences and generate exposure all under the Bettie Bomb umbrella. Work one-on-one or have us build a team. We can be BIG and we can be small…that’s the beauty of it. Small, but mighty with the ability to grow. That’s us in a nutshell.